{"id":495,"date":"2021-08-25T17:34:40","date_gmt":"2021-08-25T10:34:40","guid":{"rendered":"https:\/\/khoavo.us\/?p=495"},"modified":"2021-08-25T17:34:42","modified_gmt":"2021-08-25T10:34:42","slug":"ke-hoach-marketing-thuong-mai-dien-tu-cu-the-cho-12-thang-voi-vi-du-nghien-cuu-thuc-tien","status":"publish","type":"post","link":"https:\/\/khoavo.us\/?p=495","title":{"rendered":"K\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee5 th\u1ec3 cho 12 th\u00e1ng (V\u1edbi v\u00ed d\u1ee5 nghi\u00ean c\u1ee9u th\u1ef1c ti\u1ec5n)"},"content":{"rendered":"\n<p>M\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u00e0i vi\u1ebft:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>eCommerce: th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/li><li>Affiliate marketing:&nbsp;m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c&nbsp;<strong>marketing&nbsp;<\/strong>m\u00e0&nbsp;<strong>marketer<\/strong>&nbsp;s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng ph\u1ea7n tr\u0103m th\u01b0\u1edfng (hoa h\u1ed3ng) khi h\u1ecd th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u01a1n h\u00e0ng ho\u1eb7c giao d\u1ecbch th\u00e0nh c\u00f4ng v\u1edbi kh\u00e1ch h\u00e0ng.<\/li><li>Influencer marketing: m\u1ed9t h\u00ecnh th\u1ee9c&nbsp;<strong>marketing<\/strong>&nbsp;s\u1eed d\u1ee5ng nh\u1eefng&nbsp;<strong>influencer<\/strong>&nbsp;(t\u1ea1m d\u1ecbch&nbsp;l\u00e0&nbsp;ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng) \u0111\u1ec3 g\u1eedi th\u00f4ng \u0111i\u1ec7p c\u1ee7a nh\u00e3n h\u00e0ng \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng.<\/li><li>Offer: khuy\u1ebfn m\u00e3i, t\u1eb7ng qu\u00e0<\/li><\/ul>\n\n\n\n<p><em>B\u00e0i n\u00e0y \u0111\u01b0\u1ee3c d\u1ecbch b\u1edfi Mai Lan.&nbsp;<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan\" target=\"_blank\" rel=\"noreferrer noopener\">Ngu\u1ed3n g\u1ed1c b\u00e0i vi\u1ebft<\/a>.<\/em><\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 nh\u1eefng kh\u00e1t v\u1ecdng l\u1edbn cho doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a m\u00ecnh?<\/p>\n\n\n\n<p>T\u1ed1t!<\/p>\n\n\n\n<p>\u0110\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec1u ch\u00fang t\u00f4i mang \u0111\u1ebfn cho b\u1ea1n\u2026<\/p>\n\n\n\n<p>Trong b\u00e0i vi\u1ebft n\u00e0y, t\u00f4i s\u1ebd h\u01b0\u1edbng d\u1eabn b\u1ea1n th\u00f4ng qua m\u1ed9t k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed trong v\u00f2ng 12 th\u00e1ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. M\u1ed7i th\u00e1ng s\u1ebd c\u00f3 chi\u1ebfn l\u01b0\u1ee3c h\u00e0nh \u0111\u1ed9ng v\u00e0 chi\u1ebfn thu\u1eadt m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nhi\u1ec1u l\u1ea7n trong n\u0103m.<\/p>\n\n\n\n<p>B\u00ed quy\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ec9 tung ra s\u1ea3n ph\u1ea9m v\u00e0 mong \u0111\u1ee3i ch\u00fang b\u00e1n ch\u1ea1y h\u1ebft. N\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t k\u1ebf ho\u1ea1ch marketing, b\u1ea1n c\u00f3 th\u1ec3 b\u1ecf l\u1ee1 m\u1ed9t th\u1ef1c t\u1ebf r\u1eb1ng&nbsp;<strong>96% ng\u01b0\u1eddi M\u1ef9<\/strong>&nbsp;s\u1eed d\u1ee5ng Internet \u0111\u00e3 t\u1eebng mua h\u00e0ng tr\u1ef1c tuy\u1ebfn,&nbsp;<strong>80% ch\u1ec9 trong th\u00e1ng v\u1eeba<\/strong>&nbsp;<strong>qua<\/strong>.<a href=\"https:\/\/www.bigcommerce.com\/blog\/ecommerce-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">[*]<\/a><\/p>\n\n\n\n<p>B\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng ch\u01b0a? Let\u2019s do it!<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u00e1ng 1:&nbsp;<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan#January\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Rank Top 10 Trong C\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm b\u1eb1ng c\u00e1ch s\u01a1 \u0111\u1ed3 h\u00f3a n\u1ed9i dung v\u00e0 t\u1eadp trung v\u00e0o SEO<\/a><\/li><li>Th\u00e1ng 2:<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan#February\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;&nbsp;S\u1eed d\u1ee5ng \u201cMafia Offer\u201d \u0111\u1ec3 &nbsp;b\u00e1n h\u00e0ng tr\u00ean Facebook v\u00e0 Instagram<\/a><\/li><li>Th\u00e1ng 3:<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan#March\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;T\u1ea1o m\u1ed9t chi\u1ebfn d\u1ecbch email t\u1ef1 \u0111\u1ed9ng gi\u00fap chuy\u1ec3n \u0111\u1ed5i l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i th\u00f4ng th\u01b0\u1eddng th\u00e0nh kh\u00e1ch h\u00e0ng l\u00e2u d\u00e0i v\u00e0 ng\u01b0\u1eddi \u1ee7ng h\u1ed9.<\/a><\/li><li>Th\u00e1ng 4:<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan#April\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Ph\u01b0\u01a1ng ph\u00e1p \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh gi\u00fap t\u0103ng tr\u01b0\u1edfng t\u00e0i kho\u1ea3n Instagram h\u01a1n 150% v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/a><\/li><li>Th\u00e1ng 5:<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan#May\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 n\u00e2ng cao \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi influencer marketing.<\/a><\/li><li>Th\u00e1ng 6:<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan#June\" target=\"_blank\" rel=\"noreferrer noopener\">T\u0103ng g\u1ea5p \u0111\u00f4i traffic cho website v\u1edbi 3 chi\u1ebfn thu\u1eadt \u0111\u01b0\u1ee3c l\u1eb7p \u0111i l\u1eb7p l\u1ea1i.<\/a><\/li><li>Th\u00e1ng 7:<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan#July\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Chu\u1ea9n b\u1ecb k\u1ebf ho\u1ea1ch marketing cho c\u00e1c d\u1ecbp l\u1ec5 \u0111\u1ec3 t\u1eadn d\u1ee5ng nh\u1eefng c\u01a1 h\u1ed9i thu v\u1ec1 traffic l\u1edbn nh\u1ea5t trong n\u0103m.<\/a><\/li><li>Th\u00e1ng 8:<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan#August\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;&nbsp;S\u1eed d\u1ee5ng ph\u01b0\u01a1ng ph\u00e1p khoa h\u1ecdc v\u00e0 c\u00f3 c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a chuy\u1ec3n \u0111\u1ed5i cho landing pages.<\/a><\/li><li>Th\u00e1ng 9:<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan#September\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;&nbsp;Ph\u1ed1i h\u1ee3p v\u1edbi c\u00e1c nh\u00e2n v\u1eadt quy\u1ec1n l\u1ef1c nh\u1ea5t trong ng\u00e0nh c\u1ee7a b\u1ea1n \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng Referrals v\u1edbi Affiliate marketing.<\/a><\/li><li>Th\u00e1ng 10:<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan#October\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;S\u1eed d\u1ee5ng d\u1eef li\u1ec7u, tr\u1ef1c gi\u00e1c, v\u00e0 nghi\u00ean c\u1ee9u \u0111\u1ec3 kh\u1edfi \u0111\u1ed9ng m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn.<\/a><\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Th\u00e1ng 11:<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan#November\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;&nbsp;S\u1eed d\u1ee5ng chi\u1ebfn thu\u1eadt c\u1ee7a nh\u1eefng doanh nghi\u1ec7p l\u1edbn nh\u1ea5t tr\u00ean th\u1ebf gi\u1edbi \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng website nh\u1eb1m t\u1ed1i \u01b0u h\u00f3a sale.<\/a><\/li><li>Th\u00e1ng 12:<a href=\"https:\/\/sumo.com\/stories\/ecommerce-marketing-plan#December\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;&nbsp;L\u00e0m gi\u00e0u danh s\u00e1ch email v\u00e0 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i h\u01a1n 400% v\u1edbi c\u00e1c cu\u1ed9c thi viral.<\/a><\/li><\/ul>\n\n\n\n<p>H\u00e3y th\u1ef1c th\u1ef1c h\u00e0nh k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed theo t\u1eebng th\u00e1ng \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong n\u0103m 2018.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thang-1-rank-top-10-trong-cong-cu-tim-kiem-bang-cach-so-do-hoa-noi-dung-va-tap-trung-vao-seo\"><strong>TH\u00c1NG 1:&nbsp; RANK TOP 10 TRONG C\u00d4NG C\u1ee4 T\u00ccM KI\u1ebeM B\u1eb0NG C\u00c1CH S\u01a0 \u0110\u1ed2 H\u00d3A N\u1ed8I DUNG V\u00c0 T\u1eacP TRUNG V\u00c0O SEO<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng traffic ph\u00f9 h\u1ee3p v\u00e0o trang web v\u00e0 t\u0103ng doanh thu l\u00e0&nbsp;<a href=\"https:\/\/sumo.com\/stories\/content-marketing-tips\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u1ea1o ra n\u1ed9i dung c\u00f3 gi\u00e1 tr\u1ecb.<\/strong><\/a><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00e1c trang web v\u1edbi 51 \u0111\u1ebfn 100 trang t\u1ea1o ra traffic h\u01a1n 48% so v\u1edbi c\u00e1c trang web v\u1edbi 1 \u0111\u1ebfn 50 trang<a href=\"https:\/\/cdn1.hubspot.com\/hub\/53\/Marketing-Benchmarks-from-7000-businesses.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">[*]<\/a><\/li><li>C\u00e1c c\u00f4ng ty xu\u1ea5t b\u1ea3n 16+ b\u00e0i vi\u1ebft blog m\u1ed7i th\u00e1ng c\u00f3 traffic g\u1ea7n nh\u01b0 3.5x so v\u1edbi c\u00e1c c\u00f4ng ty c\u00f4ng b\u1ed1 0-4 b\u00e0i h\u00e0ng th\u00e1ng<a href=\"https:\/\/www.hubspot.com\/marketing-statistics?__hstc=191390709.cd9d22a0ba49f63f5a84d2c701aa798d.1490181674590.1490181674590.1490181674590.1&amp;__hssc=191390709.1.1490181674590&amp;__hsfp=2010045186\" target=\"_blank\" rel=\"noreferrer noopener\">[*]<\/a><\/li><\/ul>\n\n\n\n<p>Nh\u01b0ng th\u01b0\u1eddng th\u00ec c\u00e1c doanh nghi\u1ec7p t\u1ea1o ra n\u1ed9i dung m\u00e0 kh\u00f4ng bi\u1ebft ch\u00ednh x\u00e1c l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c, traffic v\u00e0 doanh s\u1ed1 n\u00f3 mang l\u1ea1i.<\/p>\n\n\n\n<p>Yikes!<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng, d\u1ec5 l\u00e0m gi\u00fap \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung b\u1ea1n s\u1ea3n xu\u1ea5t s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho doanh thu c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 1:&nbsp;<\/strong>S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 nh\u01b0&nbsp;<a href=\"https:\/\/adwords.google.com\/home\/tools\/keyword-planner\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Google Keyword Planner<\/strong><\/a>&nbsp;ho\u1eb7c&nbsp;<a href=\"https:\/\/moz.com\/explorer\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Moz\u2019s Keyword Research Tool<\/strong><\/a>&nbsp;\u0111\u1ec3 t\u1ea1o m\u1ed9t danh s\u00e1ch c\u00e1c t\u1eeb kh\u00f3a ph\u00f9 h\u1ee3p v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng t\u1eeb t\u1ea7m &nbsp;trung \u0111\u1ebfn cao (1K +)<\/p>\n\n\n\n<p><em>V\u00ed d\u1ee5: \u201c\u00fd t\u01b0\u1edfng v\u1ec1 m\u00f3n qu\u00e0 k\u1ef3 ngh\u1ec9\u201d<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/Capture.png\" alt=\"\" class=\"wp-image-2777\"\/><\/figure><\/div>\n\n\n\n<p>Google Keyword Planner cung c\u1ea5p d\u1eef li\u1ec7u c\u1ee5 th\u1ec3 v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng c\u1ee7a m\u1ed7i t\u1eeb kh\u00f3a c\u0169ng nh\u01b0 t\u00f9y ch\u1ecdn \u0111\u1ec3 xem nh\u1eefng t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 ch\u1ec9 v\u1edbi m\u1ed9t c\u00fa nh\u1ea5p chu\u1ed9t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/Capture-2.png\" alt=\"\" class=\"wp-image-2776\"\/><\/figure><\/div>\n\n\n\n<p>\u0110\u00e2y l\u00e0 b\u1ea3ng hi\u1ec7n th\u1ecb sau khi b\u1ea1n click \u201cMore Like This\u201d:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/3.png\" alt=\"\" class=\"wp-image-2769\"\/><\/figure><\/div>\n\n\n\n<p><strong>B\u01b0\u1edbc 2:&nbsp;<\/strong>\u0110\u1ed9ng n\u00e3o 5-10 t\u1eeb kh\u00f3a b\u1ed5 sung cho m\u1ed7i t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh trong b\u01b0\u1edbc m\u1ed9t. \u0110\u1ed1i v\u1edbi m\u1ed7i t\u1eeb kh\u00f3a v\u1edbi kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm h\u00e0ng th\u00e1ng t\u1eeb t\u1ea7m trung \u0111\u1ebfn cao, b\u1ea1n n\u00ean c\u00f3 s\u1eb5n m\u1ed9t s\u1ed1 t\u1eeb kh\u00f3a t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung b\u1ed5 sung cho t\u1eeb kh\u00f3a ch\u00ednh.<\/p>\n\n\n\n<p>Vi\u1ebft nhi\u1ec1u n\u1ed9i dung xung quanh t\u1eeb kh\u00f3a ho\u1eb7c c\u1ee5m t\u1eeb nh\u1ea5t \u0111\u1ecbnh cho ph\u00e9p Google x\u1ebfp h\u1ea1ng nhi\u1ec1u trang, trong s\u1ed1 \u0111\u00f3 s\u1ebd c\u00f3 trang ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n nh\u1eefng trang kh\u00e1c. N\u00f3 c\u0169ng cung c\u1ea5p nhi\u1ec1u c\u01a1 h\u1ed9i cho&nbsp;<a href=\"https:\/\/sumo.com\/stories\/traffic-from-republishing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>backlinks v\u00e0o trang web c\u1ee7a b\u1ea1n.<\/strong><\/a><\/p>\n\n\n\n<p>Khi b\u1ea1n nh\u1eadn th\u1ea5y l\u01b0\u1ee3ng organic traffic v\u00e0o b\u00e0i \u0111\u0103ng tr\u00ean blog nh\u1ea5t \u0111\u1ecbnh gi\u1ea3m, b\u1ea1n n\u00ean s\u1ea3n xu\u1ea5t th\u00eam n\u1ed9i dung xung quanh \u201c\u0111i\u1ec3m neo\u201d \u1ea5y. V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang x\u1ebfp h\u1ea1ng cho c\u1ee5m t\u1eeb \u201cnh\u1eefng m\u00e1y xay h\u00e0ng \u0111\u1ea7u\u201d, b\u1ea1n c\u00f3 th\u1ec3 s\u1ea3n xu\u1ea5t n\u1ed9i dung nh\u01b0 \u201cd\u1ee5ng c\u1ee5 nh\u00e0 b\u1ebfp h\u00e0ng \u0111\u1ea7u\u201d, ho\u1eb7c \u201cqu\u00e0 t\u1eb7ng h\u00e0ng \u0111\u1ea7u cho c\u00e1c \u0111\u1ea7u b\u1ebfp trong cu\u1ed9c s\u1ed1ng\u201d v\u1edbi backlinks t\u1ef1 nhi\u00ean d\u1eabn v\u00e0o b\u00e0i neo.<\/p>\n\n\n\n<p><strong>B\u01b0\u1edbc 3:<\/strong>&nbsp;B\u1eaft \u0111\u1ea7u vi\u1ebft n\u1ed9i dung (b\u00e0i \u0111\u0103ng tr\u00ean blog v\u00e0 c\u00e1c trang s\u1ea3n ph\u1ea9m) xung quanh m\u1ed9t trong s\u1ed1 nh\u1eefng t\u1eeb kh\u00f3a ch\u00ednh b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh trong b\u01b0\u1edbc m\u1ed9t v\u00e0 hai.<\/p>\n\n\n\n<p>Ch\u00eca kh\u00f3a \u0111\u1ec3&nbsp;<a href=\"https:\/\/sumo.com\/stories\/mobile-seo-google-2017\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u00ecm ki\u1ebfm th\u00e0nh c\u00f4ng v\u1edbi n\u1ed9i dung v\u00e0 SEO<\/strong><\/a>&nbsp;cho m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 s\u1ef1 nh\u1ea5t qu\u00e1n. C\u00e0ng nhi\u1ec1u n\u1ed9i dung v\u00e0 s\u1ea3n ph\u1ea9m b\u1ea1n t\u1ea1o ra, b\u1ea1n c\u00e0ng c\u00f3 c\u01a1 h\u1ed9i \u0111\u1ec3 x\u1ebfp h\u1ea1ng n\u1ed9i dung trong c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/4.png\" alt=\"\" class=\"wp-image-2770\"\/><\/figure><\/div>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a lu\u00f4n ch\u00fa t\u00e2m v\u00e0o vi\u1ec7c vi\u1ebft trang s\u1ea3n ph\u1ea9m v\u1edbi SEO; d\u00f9ng ph\u01b0\u01a1ng ph\u00e1p t\u01b0\u01a1ng t\u1ef1 v\u1edbi b\u00e0i \u0111\u0103ng tr\u00ean blog \u2013 s\u1eed d\u1ee5ng c\u00e1c t\u1eeb kh\u00f3a m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, backlinks t\u1eeb trang web c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c trang web b\u00ean ngo\u00e0i, giao di\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi mobile, vv<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n v\u1ec1 vi\u1ec7c<em>&nbsp;l\u00e0m th\u1ebf n\u00e0o<\/em>&nbsp;\u0111\u1ec3 th\u1ef1c hi\u1ec7n nh\u1eefng \u00fd t\u01b0\u1edfng n\u1ed9i dung, sau \u0111\u00e2y l\u00e0&nbsp;<a href=\"https:\/\/sumo.com\/stories\/blog-post-ideas\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>10 lo\u1ea1i n\u1ed9i dung<\/strong><\/a>&nbsp;\u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh c\u00f3 t\u00e1c d\u1ee5ng th\u00fac \u0111\u1ea9y traffic d\u1ef1a tr\u00ean m\u1ed9t ph\u00e2n t\u00edch v\u1ec1 175 tri\u1ec7u pageviews.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thang-2-su-dung-mafia-offer-de-ban-hang-tren-facebook-va-instagram\"><strong>TH\u00c1NG 2: &nbsp;S\u1eec D\u1ee4NG \u201cMAFIA OFFER\u201d \u0110\u1ec2 &nbsp;B\u00c1N H\u00c0NG TR\u00caN FACEBOOK V\u00c0 INSTAGRAM<\/strong><\/h2>\n\n\n\n<p>Trong khi c\u00f3 h\u00e0ng ch\u1ee5c k\u00eanh qu\u1ea3ng c\u00e1o d\u00e0nh cho c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, ch\u1ec9 c\u00f3 hai gi\u00fap b\u1eaft \u0111\u1ea7u t\u0103ng doanh thu t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean: Facebook v\u00e0 Instagram.<\/p>\n\n\n\n<p>Nhi\u1ec1u k\u00eanh kh\u00e1c \u0111\u00f2i h\u1ecfi r\u1ea5t nhi\u1ec1u c\u00f4ng vi\u1ec7c (Influencer Marketing), nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p kh\u00e1c c\u00f3 th\u1ec3 m\u1ea5t v\u00e0i th\u00e1ng \u0111\u1ec3 mang l\u1ea1i k\u1ebft qu\u1ea3 (content marketing), trong khi m\u1ed9t v\u00e0i ph\u01b0\u01a1ng ph\u00e1p y\u00eau c\u1ea7u m\u1ed9t l\u01b0\u1ee3ng nh\u00e2n s\u1ef1 l\u1edbn (AdWords).<\/p>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o social media ch\u1ee9ng t\u1ecf l\u00e0 k\u00eanh t\u1ed1t nh\u1ea5t v\u1ec1 m\u1eb7t ROI:<a href=\"https:\/\/www.marketingprofs.com\/charts\/2017\/32189\/which-digital-channels-deliver-the-best-roi\" target=\"_blank\" rel=\"noreferrer noopener\">[*]<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/5.png\" alt=\"\" class=\"wp-image-2771\"\/><\/figure><\/div>\n\n\n\n<p>T\u00f4i c\u00f3 th\u1ec3 vi\u1ebft m\u1ed9t cu\u1ed1n s\u00e1ch v\u1ec1&nbsp;<a href=\"https:\/\/sumo.com\/stories\/facebook-tools\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>c\u00e1ch \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi Facebook<\/strong><\/a>&nbsp;v\u00e0 qu\u1ea3ng c\u00e1o Instagram, nh\u01b0ng \u0111\u00e2y l\u00e0 m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 ngay l\u1eadp t\u1ee9c:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-1-xac-dinh-khuyen-mai-dem-lai-chuyen-doi-cao-nhat-cua-ban\"><strong>B\u01b0\u1edbc 1 : X\u00e1c \u0111\u1ecbnh khuy\u1ebfn m\u00e3i \u0111em l\u1ea1i chuy\u1ec3n \u0111\u1ed5i cao nh\u1ea5t c\u1ee7a b\u1ea1n<\/strong><\/h3>\n\n\n\n<p>Trung t\u00e2m c\u1ee7a m\u1ecdi chi\u1ebfn l\u01b0\u1ee3c qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng l\u00e0 m\u1ed9t l\u1eddi \u0111\u1ec1 ngh\u1ecb m\u00e0 kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i. N\u00f3 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t ph\u1ea7n n\u1ed9i dung, s\u1ea3n ph\u1ea9m b\u00e1n ch\u1ea1y nh\u1ea5t, m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, m\u1ed9t ti\u1ec7n \u00edch mi\u1ec5n ph\u00ed, ho\u1eb7c ch\u1ec9 l\u00e0 b\u1ea5t c\u1ee9 \u0111i\u1ec1u g\u00ec li\u00ean t\u1ee5c ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc ch\u1eafn b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u, \u0111\u00e2y l\u00e0 nh\u1eefng g\u00ec t\u00f4i s\u1ebd l\u00e0m. Tr\u01b0\u1edbc ti\u00ean, m\u1edf Google Analytics v\u00e0 nh\u1ea5p Behavior &gt; Site Content &gt; All Pages. \u0110\u00e2y l\u00e0 preview sau khi click:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/96527be8-febc-4d5f-abb4-5f4f693262ce.png\" alt=\"\" class=\"wp-image-2772\"\/><\/figure><\/div>\n\n\n\n<p>Theo m\u1eb7c \u0111\u1ecbnh, Google Analytics ph\u00e2n lo\u1ea1i c\u00e1c trang web truy c\u1eadp nhi\u1ec1u nh\u1ea5t b\u1edfi traffic trong b\u1ea3y ng\u00e0y qua. \u0110\u00e2y l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u khi x\u00e1c \u0111\u1ecbnh nh\u1eefng s\u1ea3n ph\u1ea9m hay nh\u1eefng n\u1ed9i dung b\u1ea1n n\u00ean ch\u1ea1y qu\u1ea3ng c\u00e1o.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-2-tao-doi-tuong-muc-tieu\"><strong>B\u01b0\u1edbc 2: T\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau<\/strong><\/h3>\n\n\n\n<p>\u0110i\u1ec1u thu\u1eadn ti\u1ec7n v\u1ec1 hai g\u00e3 kh\u1ed5ng l\u1ed3 truy\u1ec1n th\u00f4ng (Facebook v\u00e0 Instagram) l\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y t\u1ea5t c\u1ea3 c\u00e1c qu\u1ea3ng c\u00e1o t\u1eeb m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t \u2013 Facebook Ads Manager.[<a href=\"https:\/\/blog.bufferapp.com\/facebook-ads-manager\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<p>B\u1ea1n n\u00ean ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n \u0111\u00e3 thi\u1ebft l\u1eadp Facebook Pixel tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c trang web \u0111\u1ec3 c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t lo\u1ea1t c\u00e1c kh\u00e1n gi\u1ea3 c\u00f3 hi\u1ec7u su\u1ea5t cao. Quy tr\u00ecnh l\u00e0: Facebook Ads Manager &gt; Audiences &gt; Create Audience &gt; Custom Audience &gt; Website Traffic.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/hj.png\" alt=\"\" class=\"wp-image-2784\"\/><\/figure><\/div>\n\n\n\n<p>T\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng t\u00f9y ch\u1ec9nh d\u1ef1a tr\u00ean traffic trang web c\u1ee7a b\u1ea1n l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu hi\u1ec7u \u0111\u1ec3 cung c\u1ea5p c\u00e1c offer cho kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau \u0111\u00e3 quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Ti\u1ebfp theo, t\u1ea1o \u0111\u1ed1i t\u01b0\u1ee3ng Lookalike (c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m t\u01b0\u01a1ng t\u1ef1) d\u1ef1a tr\u00ean gi\u00e1 tr\u1ecb cao nh\u1ea5t c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>\u0110\u1ed1i t\u01b0\u1ee3ng Lookalike l\u00e0 m\u1ed9t nh\u00f3m ng\u01b0\u1eddi d\u00f9ng c\u00f3 \u0111\u1eb7c \u0111i\u1ec3m h\u1ea7u h\u1ebft gi\u1ed1ng v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n v\u1ec1 demographics, s\u1edf th\u00edch, ho\u1ea1t \u0111\u1ed9ng, vv. N\u00f3i c\u00e1ch kh\u00e1c, b\u1ea1n \u0111ang t\u1ea1o ra m\u1ed9t l\u01b0\u1ee3ng \u0111\u1ed1i t\u01b0\u1ee3ng c\u00f3 kh\u1ea3 n\u0103ng s\u1ebd &nbsp;t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Click v\u00e0o Create Audience &gt; Custom Audience &gt; Customer File. T\u00f4i khuy\u00ean b\u1ea1n n\u00ean t\u1ea3i l\u00ean m\u1ed9t danh s\u00e1ch c\u00e1c email c\u1ee7a ng\u01b0\u1eddi m\u00e0 1) \u0111\u0103ng k\u00fd v\u00e0o b\u1ea3n tin c\u1ee7a b\u1ea1n ho\u1eb7c thu\u1ed9c trang web c\u1ee7a b\u1ea1n v\u00e0 2) nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c hi\u1ec7n mua h\u00e0ng t\u1eeb doanh nghi\u1ec7p c\u1ee7a b\u1ea1n trong qu\u00e1 kh\u1ee9.<\/p>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n t\u1ea3i l\u00ean m\u1ed9t danh s\u00e1ch email, nh\u1ea5p v\u00e0o Create Audience &gt; Lookalike Audience. Sau \u0111\u00f3, ch\u1ecdn Custom Audience c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n v\u1eeba t\u1ea1o ra v\u1edbi danh s\u00e1ch email d\u01b0\u1edbi Source.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/etget.png\" alt=\"\" class=\"wp-image-2779\"\/><\/figure><\/div>\n\n\n\n<p>\u0110\u00f3 l\u00e0 hai l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 tuy\u1ec7t v\u1eddi \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd cung c\u1ea5p cho b\u1ea1n m\u1ed9t s\u1ef1 c\u00e2n b\u1eb1ng t\u1ed1t gi\u1eefa nh\u1eefng ng\u01b0\u1eddi quen thu\u1ed9c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n, v\u00e0 kh\u00f4ng quen nh\u01b0ng c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-3-toi-uu-hoa-quang-cao-cho-doanh-so-thuong-mai-dien-tu\"><strong>B\u01b0\u1edbc 3: T\u1ed1i \u01b0u h\u00f3a qu\u1ea3ng c\u00e1o cho doanh s\u1ed1 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h3>\n\n\n\n<p>Sau khi b\u1ea1n c\u00f3 \u0111\u00e3 c\u00f3 offer v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac \u0111\u1ec3 \u0111i s\u00e2u v\u00e0o vi\u1ec7c t\u1ea1o ra c\u00e1c qu\u1ea3ng c\u00e1o th\u1ef1c t\u1ebf.<\/p>\n\n\n\n<p>Video l\u00e0&nbsp;<strong>c\u00e1ch t\u1ed1t nh\u1ea5t<\/strong>&nbsp;\u0111\u1ec3 qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a l\u00e0 h\u00ecnh \u1ea3nh kh\u00f4ng c\u00f3 t\u00e1c d\u1ee5ng, nh\u01b0ng video (\u0111\u1eb7c bi\u1ec7t l\u00e0 qu\u1ea3ng c\u00e1o b\u1ed9 s\u01b0u t\u1eadp) \u0111\u00e3 \u0111\u01b0\u1ee3c ch\u1ee9ng minh t\u1ea1o ra k\u1ebft qu\u1ea3 qu\u1ea3ng c\u00e1o \u0111\u00e1ng kinh ng\u1ea1c.[<a href=\"https:\/\/www.digitalspotlight.com\/facebook-collection-ads-vs-video-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<p>\u0110\u00f3 l\u00e0 \u2026<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/b8548a72-8486-4339-b048-5a24dddfbe6c.gif\" alt=\"\" class=\"wp-image-2775\"\/><\/figure><\/div>\n\n\n\n<p>Vs. \u2026<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/h%C6%B0th.png\" alt=\"\" class=\"wp-image-2785\"\/><\/figure><\/div>\n\n\n\n<p>C\u1ea3 hai \u0111\u1ec1u r\u1ea5t tuy\u1ec7t, nh\u01b0ng \u0111o\u1ea1n video n\u1ed5i b\u1eadt h\u01a1n r\u1ea5t nhi\u1ec1u trong feed.<\/p>\n\n\n\n<p>\u0110\u01b0a nh\u1eefng s\u1ea3n ph\u1ea9m hi\u1ec7u qu\u1ea3 ho\u1eb7c c\u00e1c trang c\u00f3 n\u0103ng cao nh\u1ea5t, v\u00e0 bi\u1ebfn ch\u00fang th\u00e0nh video nhanh ch\u00f3ng t\u1eeb 10-30 gi\u00e2y \u0111\u1ec3 s\u1eed d\u1ee5ng cho qu\u1ea3ng c\u00e1o tr\u00ean Facebook v\u00e0 Instagram. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y b\u1eb1ng c\u00e1ch l\u1ea5y ti\u00eau \u0111\u1ec1 ch\u1ee7 ch\u1ed1t, m\u00f4 t\u1ea3 v\u00e0 h\u00ecnh \u1ea3nh su\u1ed1t b\u00e0i vi\u1ebft n\u00e0y v\u00e0 th\u1ea3 ch\u00fang v\u00e0o m\u1ed9t tr\u00ecnh so\u1ea1n th\u1ea3o video nh\u01b0 iMovie ho\u1eb7c Animoto.<\/p>\n\n\n\n<p>V\u1ec1 c\u01a1 b\u1ea3n, b\u1ea1n \u0111ang t\u00f3m t\u1eaft m\u1ed9t b\u00e0i vi\u1ebft m\u00e0 m\u1ecdi ng\u01b0\u1eddi c\u00f3 th\u1ec3 nhanh ch\u00f3ng ti\u00eau th\u1ee5 m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ecdc to\u00e0n b\u1ed9 b\u00e0i.<\/p>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m quan tr\u1ecdng, \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i tips s\u1ebd gi\u00fap gi\u1ea3m chi ph\u00ed cho m\u1ed7i nh\u1ea5p chu\u1ed9t (CPC) v\u00e0 t\u0103ng ROI:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh \u0111\u1eb9p m\u00e0 kh\u00f4ng c\u1ea7n v\u0103n b\u1ea3n (kh\u00f4ng ph\u00e2n t\u00e2m t\u1eeb s\u1ea3n ph\u1ea9m)<\/li><li>\u0110\u1ea9y m\u1ea1nh m\u1ed9t b\u00e0i post c\u00f3 th\u1ec3 hi\u1ec7u qu\u1ea3 nh\u01b0 m\u1ed9t qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng<\/li><li>T\u01b0\u01a1ng t\u00e1c s\u00e1ng t\u1ea1o nh\u01b0 qu\u1ea3ng c\u00e1o Canvas, qu\u1ea3ng c\u00e1o Carousel, v\u00e0 qu\u1ea3ng c\u00e1o \u0111\u1ed9ng s\u1ebd gi\u00fap s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt (m\u1eb7c ch\u00fang t\u1ed1n nhi\u1ec1u th\u1eddi gian)<\/li><li>Video l\u00e0 ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng c\u00e1o s\u00e1ng t\u1ea1o t\u1ed1i \u01b0u.<\/li><li>Th\u1eed nghi\u1ec7m A \/ B \/ C \/ D \/ E \/ F \/ G cho \u0111\u1ebfn khi b\u1ea1n t\u00ecm th\u1ea5y s\u1ef1 k\u1ebft h\u1ee3p gi\u1eefa offer, n\u1ed9i dung, \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau, video (ho\u1eb7c h\u00ecnh \u1ea3nh!) v\u00e0 k\u1ebft qu\u1ea3 mong mu\u1ed1n.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thang-3-tao-mot-chien-dich-email-tu-dong-giup-chuyen-doi-luong-nguoi-theo-doi-thong-thuong-thanh-khach-hang-lau-dai-va-nguoi-ung-ho\"><strong>TH\u00c1NG 3: T\u1ea0O M\u1ed8T CHI\u1ebeN D\u1ecaCH EMAIL T\u1ef0 \u0110\u1ed8NG GI\u00daP CHUY\u1ec2N \u0110\u1ed4I L\u01af\u1ee2NG NG\u01af\u1edcI THEO D\u00d5I TH\u00d4NG TH\u01af\u1edcNG TH\u00c0NH KH\u00c1CH H\u00c0NG L\u00c2U D\u00c0I V\u00c0 NG\u01af\u1edcI \u1ee6NG H\u1ed8.<\/strong><\/h2>\n\n\n\n<p>V\u1edbi nh\u1eefng r\u00f9m beng v\u1ec1 content marketing v\u00e0 social media trong v\u00e0i n\u0103m tr\u1edf l\u1ea1i \u0111\u00e2y, b\u1ea1n d\u1ec5 qu\u00ean \u0111i t\u1ea7m quan tr\u1ecdng c\u1ee7a email v\u1edbi k\u1ebf ho\u1ea1ch marketing th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p><a href=\"https:\/\/sumo.com\/stories\/ecommerce-discount-code-case-study\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>C\u00f4ng ty Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u1ecf n\u00e0y<\/strong><\/a>&nbsp;kh\u00f4ng qu\u00ean. H\u1ecd c\u00f3 390 doanh s\u1ed1 m\u1edbi khi h\u1ecd b\u1eaft \u0111\u1ea7u s\u1eed d\u1ee5ng email marketing m\u1ed9t c\u00e1ch \u0111\u00fang \u0111\u1eafn ngay trong th\u00e1ng \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch thi\u1ebft l\u1eadp ba chi\u1ebfn d\u1ecbch email t\u1ef1 \u0111\u1ed9ng \u0111\u1ec3 th\u1ef1c hi\u1ec7n b\u00e1n h\u00e0ng t\u1eeb danh s\u00e1ch email c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-1-welcome-email\"><strong>Email 1: Welcome Email<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t welcome email t\u1ed1t c\u1eadp b\u1ebfn h\u1ed9p th\u01b0 c\u1ee7a m\u1ed9t ng\u01b0\u1eddi ngay khi h\u1ecd \u0111\u0103ng k\u00fd v\u00e0o danh s\u00e1ch email ho\u1eb7c th\u1ef1c hi\u1ec7n mua h\u00e0ng tr\u00ean website c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Tr\u00e1nh \u201cb\u00e1n h\u00e0ng\u201d cho c\u00e1c kh\u00e1ch h\u00e0ng m\u1edbi ngay l\u1eadp t\u1ee9c. S\u1eed d\u1ee5ng welcome email nh\u01b0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch cung c\u1ea5p cho h\u1ecd th\u00f4ng tin h\u1eefu \u00edch v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 y\u00eau th\u00edch c\u1ee7a t\u00f4i v\u1ec1 welcome email l\u00e0 t\u1eeb&nbsp;<a href=\"https:\/\/sumo.com\/stories\/huckberry-case-study\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>th\u01b0\u01a1ng hi\u1ec7u b\u00e1n l\u1ebb th\u1eddi trang nam gi\u1edbi ngo\u00e0i tr\u1eddi Huckberry<\/strong><\/a>. Thay v\u00ec g\u1eedi cho t\u00f4i m\u1ed9t email \u201cb\u00e1n h\u00e0ng\u201d \u0111\u1ea7u ti\u00ean, h\u1ecd g\u1eedi m\u1ed9t l\u1eddi m\u1eddi \u0111\u1ec3 B\u1eaft \u0111\u1ea7u cu\u1ed9c phi\u00eau l\u01b0u:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/g-g.png\" alt=\"\" class=\"wp-image-2780\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-2-abandoned-cart-email\"><strong>Email 2: Abandoned Cart Email<\/strong><\/h3>\n\n\n\n<p>67,23% gi\u1ecf h\u00e0ng tr\u1ef1c tuy\u1ebfn b\u1ecb b\u1ecf d\u1edf tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng ho\u00e0n th\u00e0nh mua h\u00e0ng.[<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<p>Abandoned carts l\u00e0 c\u01a1 h\u1ed9i ho\u00e0n h\u1ea3o \u0111\u1ec3 g\u1eedi kh\u00e1ch h\u00e0ng m\u1ed9t email nh\u1eafc nh\u1edf nh\u1eb9 nh\u00e0ng r\u1eb1ng h\u1ecd ch\u01b0a ho\u00e0n th\u00e0nh m\u1ed9t m\u1ee5c mua h\u00e0ng. N\u00f3 c\u00f3 th\u1ec3 k\u00edch th\u00edch kh\u00e1ch h\u00e0ng quy\u1ebft \u0111\u1ecbnh mua hay kh\u00f4ng.<\/p>\n\n\n\n<p>M\u1ed9t email abandoned carts t\u1ed1t kh\u00f4ng t\u1ef1 \u0111\u1ec1 cao hay hung h\u0103ng. N\u00f3 ch\u1ee9a m\u1ed9t l\u1eddi nh\u1eafc nh\u1edf v\u1ec1 nh\u1eefng m\u00f3n \u0111\u1ed3 h\u1ecd ch\u01b0a ho\u00e0n th\u00e0nh, n\u1ed9i dung t\u1ed1t, v\u00e0 m\u1ed9t h\u00ecnh \u1ea3nh \u0111\u1eb9p c\u1ee7a (c\u00e1c) s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng email abandoned carts y\u00eau th\u00edch c\u1ee7a t\u00f4i t\u1eeb Chubbies. H\u00e3y ch\u00fa \u00fd d\u00f2ng ti\u00eau \u0111\u1ec1 email h\u1ea5p d\u1eabn c\u00f9ng v\u1edbi nh\u1eefng n\u1ed9i dung th\u00fa v\u1ecb v\u00e0 h\u00ecnh \u1ea3nh ph\u00f9 h\u1ee3p v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/grgq.png\" alt=\"\" class=\"wp-image-2781\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"email-3-upsell-offer-email\"><strong>Email 3: Upsell Offer Email<\/strong><\/h3>\n\n\n\n<p>B\u1ea1n c\u00f3 bi\u1ebft r\u1eb1ng h\u01a1n 35% nh\u1eefng g\u00ec ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng tr\u00ean Amazon v\u00e0 75% nh\u1eefng g\u00ec h\u1ecd xem tr\u00ean Netflix \u0111\u1ebfn t\u1eeb \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m?[<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<p>Upsells s\u1ea3n ph\u1ea9m v\u00e0 khuy\u1ebfn ngh\u1ecb c\u00f3 th\u1ec3 gi\u00fap:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>T\u0103ng doanh thu th\u00f4ng qua c\u00e1c kho\u1ea3n mua l\u1eb7p l\u1ea1i ho\u1eb7c \u0111a d\u1ea1ng t\u1eeb kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i<\/li><li>L\u00f4i k\u00e9o kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u1ef1c hi\u1ec7n giao d\u1ecbch \u0111\u1ea7u ti\u00ean<\/li><\/ol>\n\n\n\n<p>S\u1eed d\u1ee5ng c\u00e1c ph\u00e2n \u0111o\u1ea1n n\u00e0y khi ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng g\u1eedi b\u1ea3n upsell:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 cho kh\u00e1ch h\u00e0ng \u0111\u00e3 mua trong qu\u00e1 kh\u1ee9<\/li><li>S\u1ea3n ph\u1ea9m m\u1edbi cho kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, nh\u1eefng ng\u01b0\u1eddi ch\u01b0a bao gi\u1edd th\u1ef1c hi\u1ec7n giao d\u1ecbch<\/li><li>S\u1ea3n ph\u1ea9m m\u1edbi cho kh\u00e1ch h\u00e0ng \u0111\u00e3 mua trong qu\u00e1 kh\u1ee9<\/li><li>\u01afu \u0111\u00e3i \u0111\u1eb7c bi\u1ec7t, gi\u1ea3m gi\u00e1 v\u00e0 khuy\u1ebfn m\u00e3i cho t\u1ea5t c\u1ea3 c\u00e1c email subscribers.<\/li><\/ul>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi v\u1ec1 email upsell t\u1eeb Surfline nh\u1eafm v\u00e0o c\u00e1c kh\u00e1ch h\u00e0ng cao c\u1ea5p c\u1ee7a h\u1ecd nh\u1eb1m th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n thi\u1ebft b\u1ecb du l\u1ecbch:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/heh.png\" alt=\"\" class=\"wp-image-2783\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thang-4-phuong-phap-da-duoc-chung-minh-giup-tang-truong-tai-khoan-instagram-hon-150-va-tang-doanh-so-ban-hang\"><strong>TH\u00c1NG 4: PH\u01af\u01a0NG PH\u00c1P \u0110\u00c3 \u0110\u01af\u1ee2C CH\u1ee8NG MINH GI\u00daP T\u0102NG TR\u01af\u1edeNG T\u00c0I KHO\u1ea2N INSTAGRAM H\u01a0N 150% V\u00c0 T\u0102NG DOANH S\u1ed0 B\u00c1N H\u00c0NG.<\/strong><\/h2>\n\n\n\n<p>Khi t\u00f4i ngh\u0129 v\u1ec1 c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 social media, t\u00f4i ngh\u0129 v\u1ec1 Instagram.<\/p>\n\n\n\n<p>50% Instagrammers follow \u00edt nh\u1ea5t m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u tr\u00ean n\u1ec1n t\u1ea3ng n\u00e0y, v\u00e0&nbsp;<a href=\"https:\/\/sumo.com\/stories\/instagram-for-sales\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>75% Instagrammers<\/strong><\/a>&nbsp;s\u1ebd c\u00f3 \u0111\u1ed9ng th\u00e1i d\u01b0\u1edbi s\u1ef1 \u1ea3nh h\u01b0\u1edfng c\u1ee7a CTA (nh\u01b0 truy c\u1eadp m\u1ed9t trang web) sau khi \u0111\u1ecdc m\u1ed9t b\u00e0i Instagram.[<a href=\"https:\/\/business.instagram.com\/blog\/500000-advertisers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 ngh\u0129 \u0111\u1ebfn c\u1ea3 t\u00e1 l\u1eddi khuy\u00ean v\u1ec1 Instagram, nh\u01b0ng th\u1ef1c s\u1ef1 ch\u1ec9 c\u00f3 m\u1ed9t v\u00e0i c\u00e1ch gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n n\u1ed5i b\u1eadt tr\u00ean n\u1ec1n t\u1ea3ng l\u1edbn n\u00e0y:<a href=\"https:\/\/blog.bufferapp.com\/instagram-growth\" target=\"_blank\" rel=\"noreferrer noopener\">[*]<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-1-viet-mo-ta-tai-khoan-an-tuong\"><strong>B\u01b0\u1edbc 1: Vi\u1ebft m\u00f4 t\u1ea3 t\u00e0i kho\u1ea3n \u1ea5n t\u01b0\u1ee3ng<\/strong><\/h3>\n\n\n\n<p>M\u00f4 t\u1ea3 Instagram c\u1ee7a b\u1ea1n l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ea7u ti\u00ean (v\u00e0 c\u0169ng c\u00f3 th\u1ec3 l\u00e0 cu\u1ed1i c\u00f9ng) \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch truy c\u1eadp ti\u1ec1m n\u0103ng.<\/p>\n\n\n\n<p>M\u00f4 t\u1ea3 bao g\u1ed3m t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 l\u00e0m cho c\u00f4ng ty v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tuy\u1ec7t v\u1eddi trong 150 k\u00fd t\u1ef1 ho\u1eb7c \u00edt h\u01a1n. V\u00e0 n\u00f3 li\u00ean t\u1ee5c \u0111\u01b0\u1ee3c thay \u0111\u1ed5i \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i hi\u1ec7n t\u1ea1i ho\u1eb7c ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m trong su\u1ed1t c\u1ea3 n\u0103m.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 nh\u1eefng g\u00ec m\u00f4 t\u1ea3 c\u1ee7a b\u1ea1n n\u00ean c\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>60-90 k\u00fd t\u1ef1 v\u1ec1 \u0111i\u1ec3m \u0111\u1ed9c \u0111\u00e1o c\u1ee7a doanh nghi\u1ec7p b\u1ea1n<\/li><li>30-50 k\u00fd t\u1ef1 v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i ho\u1eb7c ph\u00e1t h\u00e0nh s\u1ea3n ph\u1ea9m m\u1edbi<\/li><li>30-50 k\u00fd t\u1ef1 bao g\u1ed3m CTA<\/li><\/ul>\n\n\n\n<p>Good As Gold, m\u1ed9t trong nh\u1eefng doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u tr\u00ean Shopify, \u00e1p d\u1ee5ng \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch ho\u00e0n h\u1ea3o v\u1edbi m\u00f4 t\u1ea3 Instagram c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/%C6%B0gwt.png\" alt=\"\" class=\"wp-image-2814\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-2-phat-trien-mot-feed-theme\"><strong>B\u01b0\u1edbc 2: Ph\u00e1t tri\u1ec3n m\u1ed9t Feed Theme<\/strong><\/h3>\n\n\n\n<p>Ngay sau khi \u0111\u1ecdc m\u00f4 t\u1ea3 Instagram, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u1ec3 m\u1eaft qua m\u1ed9t l\u01b0\u1ee3t newfeed c\u1ee7a b\u1ea1n..<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n th\u1ec3 hi\u1ec7n s\u1ef1 s\u00e1ng t\u1ea1o chuy\u00ean nghi\u1ec7p. \u0110\u01a1n gi\u1ea3n ch\u1ec9 c\u1ea7n c\u00f3 h\u00ecnh \u1ea3nh t\u1ed1t kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng \u0111\u1ee7 \u0111\u1ec3 l\u00f4i k\u00e9o m\u1ecdi ng\u01b0\u1eddi mua s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 t\u1ea1o ra m\u1ed9t Feed Instagram g\u1eafn k\u1ebft li\u1ec1n m\u1ea1ch, d\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch y\u00eau th\u00edch c\u1ee7a t\u00f4i.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u1eafp x\u1ebfp feed c\u1ee7a b\u1ea1n xung quanh m\u1ed9t ch\u1ee7 \u0111\u1ec1 nh\u1ea5t qu\u00e1n (du l\u1ecbch, ngo\u00e0i tr\u1eddi, th\u1ef1c ph\u1ea9m, qu\u1ea7n \u00e1o, vv)<\/li><li>S\u1eed d\u1ee5ng filter gi\u1ed1ng nhau cho c\u00e1c b\u1ee9c \u1ea3nh \u0111\u1ec3 t\u1ea1o ra m\u1ed9t hi\u1ec7u \u1ee9ng ngh\u1ec7 thu\u1eadt<\/li><li>C\u1ed1 g\u1eafng s\u1eed d\u1ee5ng c\u00e1c m\u00e0u s\u1eafc t\u01b0\u01a1ng t\u1ef1 trong t\u1ea5t c\u1ea3 c\u00e1c b\u1ee9c \u1ea3nh \u0111\u1ec3 hi\u1ec3n th\u1ecb li\u00ean k\u1ebft v\u1edbi nhau<\/li><\/ul>\n\n\n\n<p>lululemon \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u1ea1o ra m\u1ed9t Instagram feed \u0111\u1eb9p b\u1eb1ng c\u00e1ch li\u00ean t\u1ee5c s\u1eed d\u1ee5ng nh\u1eefng th\u1ec3 m\u00e0u tr\u1eafng, h\u1ed3ng, t\u00edm, cam, v\u00e0 m\u00e0u s\u1eafc t\u01b0\u01a1ng t\u1ef1 kh\u00e1c:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/drt.png\" alt=\"\" class=\"wp-image-2778\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-3-su-dung-ctas-mot-cach-tu-nhien\"><strong>B\u01b0\u1edbc 3: S\u1eed d\u1ee5ng CTAs m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean&nbsp;<\/strong><\/h3>\n\n\n\n<p>CTAs \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 khi\u1ebfn ch\u00fang tr\u00f4ng kh\u00f4ng gi\u1ed1ng nh\u01b0 qu\u1ea3ng c\u00e1o, \u0111\u00f3 l\u00e0 l\u00fd do ch\u00fang l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn ho\u00e0n h\u1ea3o cho Instagram.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n c\u1ed1 g\u1eafng b\u00e1n s\u1ea3n ph\u1ea9m v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c post, m\u1ecdi ng\u01b0\u1eddi cu\u1ed1i c\u00f9ng t\u1eaft th\u00f4ng b\u00e1o v\u00e0 th\u1eadm ch\u00ed c\u00f3 th\u1ec3 hu\u1ef7 theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean Instagram.<\/p>\n\n\n\n<p>Tuy nhi\u00ean, m\u1ed9t b\u1ee9c h\u00ecnh s\u1ea3n ph\u1ea9m \u0111\u1eb9p v\u00e0 \u0111\u00fang l\u00fac v\u1edbi m\u1ed9t CTA m\u1ea1nh c\u00f3 th\u1ec3 \u0111em l\u1ea1i chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n v\u00e0 th\u1eadm ch\u00ed doanh thu tr\u1ef1c ti\u1ebfp t\u1eeb Instagram. Huckberry \u0111\u00e3 l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c ngh\u1ec7 thu\u1eadt x\u00e2y d\u1ef1ng Instagram Feed v\u00e0 CTA ph\u00f9 h\u1ee3p.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/juiku.png\" alt=\"\" class=\"wp-image-2792\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thang-5-tiep-can-khach-hang-muc-tieu-va-nang-cao-do-nhan-dien-thuong-hieu-voi-influencer-marketing\"><strong>TH\u00c1NG 5: TI\u1ebeP C\u1eacN KH\u00c1CH H\u00c0NG M\u1ee4C TI\u00caU V\u00c0 N\u00c2NG CAO \u0110\u1ed8 NH\u1eacN DI\u1ec6N TH\u01af\u01a0NG HI\u1ec6U V\u1edaI INFLUENCER MARKETING.<\/strong><\/h2>\n\n\n\n<p>Influencer marketing kh\u00f4ng c\u00f2n xa l\u1ea1 v\u1edbi th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed; n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u1ec1 c\u1eadp \u0111\u1ebfn trong nhi\u1ec1u n\u0103m. Nh\u01b0ng \u0111i\u1ec1u \u0111\u00f3 kh\u00f4ng c\u00f3 ngh\u0129a n\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 \u0111\u01b0a traffic v\u1ec1 website v\u00e0 t\u0103ng doanh thu.<\/p>\n\n\n\n<p>Theo m\u1ed9t nghi\u00ean c\u1ee9u t\u1eeb TapInfluence v\u00e0 Nielsen v\u1ec1 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c ph\u1ea9m thu\u1ed9c Fortune 500, Influencer Marketing c\u00f3 th\u1ec3 t\u0103ng doanh thu gia t\u0103ng h\u00e0ng n\u0103m v\u1edbi t\u1ed1c \u0111\u1ed9 11x so v\u1edbi qu\u1ea3ng c\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 truy\u1ec1n th\u1ed1ng.[<a href=\"https:\/\/www.tapinfluence.com\/influencer-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">*<\/a>]\n\n\n\n<p>N\u00f3i t\u00f3m l\u1ea1i, Influencer marketing l\u00e0 khi m\u1ed9t &nbsp;th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ed1i t\u00e1c v\u1edbi m\u1ed9t ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng tr\u00ean Interrnet ho\u1eb7c nh\u00e2n v\u1eadt truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i (influencer) \u0111\u1ec3 m\u1edf r\u1ed9ng \u0111\u1ed9 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u01b0\u1ee3ng m\u1edbi, v\u00e0 doanh s\u1ed1.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u01b0\u1edbc \u0111\u1ec3 b\u1eaft tay v\u1edbi chi\u1ebfn thu\u1eadt Influencer Marketing d\u00e0nh cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-1-tim-influencers\"><strong>B\u01b0\u1edbc 1: T\u00ecm Influencers<\/strong><\/h3>\n\n\n\n<p>\u0110\u1ec3 b\u1eaft \u0111\u1ea7u, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh m\u1ed9t influencer trong th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau gi\u00fap b\u1ea1n h\u01b0\u1edbng leads v\u1ec1 web ho\u1eb7c c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, b\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t c\u00f4ng c\u1ee5.<\/p>\n\n\n\n<p>C\u00f4ng c\u1ee5 influencer marketing d\u00e0nh x\u1ebfp h\u1ea1ng h\u00e0ng \u0111\u1ea7u:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>FollowerWonk<\/li><li>BuzzSumo<\/li><li>Topsy<\/li><li>HYPR<\/li><li>NeoReach<\/li><\/ul>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 n\u01a1i t\u00f4i t\u00ecm ki\u1ebfm cho keyword \u201cth\u1eddi trang\u201d trong HYPR:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/kuik.png\" alt=\"\" class=\"wp-image-2802\"\/><\/figure><\/div>\n\n\n\n<p>M\u1ed9t khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh m\u1ed9t danh s\u00e1ch nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng trong ph\u1ea1m vi c\u1ee7a b\u1ea1n, nghi\u00ean c\u1ee9u \u0111\u1ec3 t\u00ecm hi\u1ec3u xem &nbsp;li\u1ec7u h\u1ecd \u0111\u00e3 t\u1eebng th\u1ef1c hi\u1ec7n b\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch influencer n\u00e0o trong qu\u00e1 kh\u1ee9.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y mi\u1ec5n ph\u00ed b\u1eb1ng c\u00e1ch truy c\u1eadp c\u00e1c b\u00e0i post truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u1ee7a h\u1ecd tr\u00ean Instagram v\u00e0 Facebook. H\u00e3y ki\u1ec3m tra \u0111\u1ec3 xem li\u1ec7u h\u1ecd c\u00f3 \u0111ang t\u00e0i tr\u1ee3 b\u1ea5t k\u1ef3 s\u1ea3n ph\u1ea9m n\u00e0o v\u00e0 nh\u1eefng cam k\u1ebft CTAs cho b\u00e0i vi\u1ebft v\u1ec1 s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<p>Ti\u1ebfp c\u1eadn v\u1edbi nh\u1eefng \u1ee9ng c\u1eed vi\u00ean c\u00f3 \u1ea3nh h\u01b0\u1edfng h\u00e0ng \u0111\u1ea7u v\u00e0 b\u1eaft \u0111\u1ea7u ph\u00e1t tri\u1ec3n m\u1ed9t m\u1ed1i quan h\u1ec7 v\u1edbi h\u1ecd b\u1eb1ng c\u00e1ch thi\u1ebft l\u1eadp m\u1ed9t s\u1ed1 \u0111i\u1ec3m chung: m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n, m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd, thanh to\u00e1n, k\u1ef3 v\u1ecdng, c\u01a1 h\u1ed9i, vv<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-2-chay-mot-influencer-campaign\"><strong>B\u01b0\u1edbc 2: Ch\u1ea1y m\u1ed9t Influencer Campaign<\/strong><\/h3>\n\n\n\n<p>Influencer t\u1ed1t nh\u1ea5t l\u00e0 ng\u01b0\u1eddi th\u00edch s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch t\u1ef1 nhi\u00ean, c\u00f3 m\u1ed9t l\u01b0\u1ee3ng nh\u1ecf kh\u00e1n gi\u1ea3, v\u00e0 c\u00f3 uy t\u00edn \u0111\u1ec3 c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t s\u1ed1 c\u00e1ch \u0111\u1ec3 ch\u1ea1y m\u1ed9t influencer campaign, nh\u01b0ng \u0111\u00e2y l\u00e0 nh\u1eefng c\u00e1ch ph\u1ed5 bi\u1ebfn nh\u1ea5t:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1ea3 ti\u1ec1n cho m\u1ed9t influencer \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng&nbsp;<strong>c\u1ee7a ri\u00eang b\u1ea1n&nbsp;<\/strong>(h\u00e3y ngh\u0129 v\u1ec1 b\u1ea5t k\u1ef3&nbsp;<em>qu\u1ea3ng c\u00e1o truy\u1ec1n<\/em>&nbsp;th\u1ed1ng m\u00e0 m\u1ed9t ng\u01b0\u1eddi n\u1ed5i ti\u1ebfng \u0111\u1ea1i di\u1ec7n cho m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u)<\/li><li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u1ea3 ti\u1ec1n cho m\u1ed9t influencer \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i&nbsp;<strong>c\u1ee7a h\u1ecd<\/strong><\/li><li>Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n cung c\u1ea5p l\u1ee3i \u00edch cho influencer trong vi\u1ec7c thanh to\u00e1n (thay v\u00ec ti\u1ec1n) \u0111\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n tr\u00ean c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i&nbsp;<strong>c\u1ee7a h\u1ecd<\/strong><\/li><\/ol>\n\n\n\n<p>Ng\u00e0y nay, t\u00f9y ch\u1ecdn # 2 l\u00e0 chi\u1ebfn l\u01b0\u1ee3c influencer marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t cho c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<p>T\u1ea1i sao?<\/p>\n\n\n\n<p>B\u1edfi v\u00ec nh\u1eefng g\u00ec ch\u00fang ta \u0111\u00e3 \u0111\u1ec1 c\u1eadp l\u00fac b\u1eaft \u0111\u1ea7u ph\u1ea7n n\u00e0y, m\u1ecdi ng\u01b0\u1eddi c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua t\u1eeb m\u1ed9t ng\u01b0\u1eddi th\u1eadt (influencer), ng\u01b0\u1eddi c\u00f3 m\u1ed9t l\u01b0\u1ee3ng kh\u00e1n gi\u1ea3 \u0111\u00e1ng tin c\u1eady h\u01a1n l\u00e0 t\u1eeb m\u1ed9t qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng.<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00ed d\u1ee5 tuy\u1ec7t v\u1eddi n\u1eefa \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u2013 Keihl h\u1ee3p t\u00e1c v\u1edbi Instagram v\u00e0 YouTube Influencer &nbsp;Kate Speirs:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/juku.png\" alt=\"\" class=\"wp-image-2793\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-3-phan-tich-ket-qua\"><strong>B\u01b0\u1edbc 3: Ph\u00e2n t\u00edch k\u1ebft qu\u1ea3<\/strong><\/h3>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ti\u00eau ch\u00ed c\u00e1c nh\u00e3n hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed h\u00e0ng \u0111\u1ea7u \u0111o l\u01b0\u1eddng s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch influencer marketing, theo th\u1ee9 t\u1ef1 n\u00e0y:<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li>\u0110\u1ea7u ti\u00ean v\u00e0 quan tr\u1ecdng nh\u1ea5t l\u00e0 influencer c\u00f3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n?<\/li><li>H\u1ecd c\u00f3 \u0111\u01b0a traffic v\u00e0o website c\u1ee7a b\u1ea1n?<\/li><li>Nh\u1eefng b\u00e0i vi\u1ebft c\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 hi\u1ec7u su\u1ea5t t\u1ed1t ho\u1eb7c t\u1ed1t h\u01a1n so v\u1edbi nh\u1eefng b\u00e0i vi\u1ebft trong ph\u1ea7n c\u00f2n l\u1ea1i c\u1ee7a feed?<\/li><\/ol>\n\n\n\n<p>Khi l\u00e0m vi\u1ec7c v\u1edbi influencers, h\u00e3y cung c\u1ea5p c\u00e1c li\u00ean k\u1ebft t\u00f9y ch\u1ec9nh \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 theo d\u00f5i k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3 c\u1ee7a chi\u1ebfn d\u1ecbch. N\u1ebfu b\u1ea1n \u0111ang l\u00e0m vi\u1ec7c v\u1edbi nhi\u1ec1u influencer, cung c\u1ea5p cho m\u1ed7i ng\u01b0\u1eddi m\u1ed9t li\u00ean k\u1ebft duy nh\u1ea5t \u0111\u1ec3 b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh ng\u01b0\u1eddi n\u00e0o d\u1eabn \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua m\u1ed9t m\u00e3 UTM \u0111\u01a1n gi\u1ea3n c\u1ee7a Google (nh\u01b0 h\u00ecnh d\u01b0\u1edbi \u0111\u00e2y).<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/kiki.png\" alt=\"\" class=\"wp-image-2795\"\/><\/figure><\/div>\n\n\n\n<p>T\u1ea5t nhi\u00ean, n\u00f3 kh\u00f4ng th\u1ec3 theo d\u00f5i t\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9, nh\u01b0ng s\u1eed d\u1ee5ng m\u1ed9t k\u1ef9 thu\u1eadt theo d\u00f5i \u0111\u01a1n gi\u1ea3n nh\u01b0 Google UTM tracking links s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh li\u1ec7u r\u1eb1ng influnecer marketing \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thang-6-tang-gap-doi-traffic-cho-website-voi-3-chien-thuat-duoc-lap-di-lap-lai\"><strong>TH\u00c1NG 6: T\u0102NG G\u1ea4P \u0110\u00d4I TRAFFIC CHO WEBSITE V\u1edaI 3 CHI\u1ebeN THU\u1eacT \u0110\u01af\u1ee2C L\u1eb6P \u0110I L\u1eb6P L\u1ea0I.<\/strong><\/h2>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t cho c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 l\u00e0m sao h\u01b0\u1edbng \u0111\u01b0\u1ee3c nhi\u1ec1u traffic c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u1ec1 trang web c\u1ee7a h\u1ecd. \u0110\u00f3 l\u00e0 m\u1ed9t s\u1ef1 x\u1ea5u h\u1ed5 b\u1edfi v\u00ec:<\/p>\n\n\n\n<p><strong>Nhi\u1ec1u traffic = nhi\u1ec1u leads = nhi\u1ec1u doanh thu.<\/strong><\/p>\n\n\n\n<p>V\u00ec v\u1eady, c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 h\u01b0\u1edbng traffic \u0111\u1ebfn trang web c\u1ee7a b\u1ea1n m\u00e0 kh\u00f4ng li\u00ean quan \u0111\u1ebfn email ho\u1eb7c SEO l\u00e0 g\u00ec?<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 ba chi\u1ebfn thu\u1eadt l\u1eb7p \u0111i l\u1eb7p l\u1ea1i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n ngay ng\u00e0y h\u00f4m nay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chien-thuat-1-tro-thanh-mot-chuyen-gia-quora\"><strong>Chi\u1ebfn thu\u1eadt 1: Tr\u1edf th\u00e0nh m\u1ed9t chuy\u00ean gia Quora<\/strong><\/h3>\n\n\n\n<p>Quora c\u00f3 h\u01a1n 190 tri\u1ec7u ng\u01b0\u1eddi s\u1eed d\u1ee5ng h\u00e0ng th\u00e1ng \u0111ang ho\u1ea1t \u0111\u1ed9ng v\u00e0 \u0111ang x\u1ebfp h\u1ea1ng h\u01a1n 200 tri\u1ec7u ng\u01b0\u1eddi truy c\u1eadp h\u00e0ng th\u00e1ng \u2013 m\u1ed7i ng\u01b0\u1eddi s\u1eed d\u1ee5ng t\u00ecm ki\u1ebfm c\u00e2u tr\u1ea3 l\u1eddi cho c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>V\u00e0 Quora kh\u00f4ng ch\u1ec9 d\u00e0nh cho ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n. Quora c\u00f3 th\u1ec3 \u0111em l\u1ea1i l\u1ee3i nhu\u1eadn cho c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 n\u01a1i m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm v\u00e0o!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/kiky.png\" alt=\"\" class=\"wp-image-2798\"\/><\/figure><\/div>\n\n\n\n<p>Nh\u01b0ng \u0111\u01b0a s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n l\u00ean Quora l\u00e0 kh\u00f4ng d\u1ec5. Ng\u01b0\u1eddi d\u00f9ng \u1edf \u0111\u00e2y v\u00e0 tr\u00ean trang web t\u01b0\u01a1ng t\u1ef1 c\u1ef1c k\u1ef3 c\u1ea3nh gi\u00e1c v\u1edbi qu\u1ea3ng c\u00e1o. C\u00e1ch duy nh\u1ea5t \u0111\u1ec3 chi\u1ebfn th\u1eafng l\u00e0 \u0111\u1ec3&nbsp;<strong>cung c\u1ea5p gi\u00e1 tr\u1ecb 100% th\u1eddi gian.<\/strong><\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u1ea1o h\u1ed3 s\u01a1 Quora c\u1ee7a b\u1ea1n v\u00e0 \u0111i\u1ec1n n\u00f3 \u0111\u1ea7y \u0111\u1ee7<\/li><li>B\u1eaft \u0111\u1ea7u tr\u1ea3 l\u1eddi c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t nh\u1eefng c\u00e2u h\u1ecfi trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u1ee7a b\u1ea1n (\u01b0u ti\u00ean th\u1eddi gian c\u1ee7a b\u1ea1n d\u1ef1a tr\u00ean nh\u1eefng c\u00e2u h\u1ecfi nhi\u1ec1u followers)<\/li><li>Ti\u1ebfp t\u1ee5c gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc trong th\u1ecb tr\u01b0\u1eddng ng\u00e1ch c\u1ee7a doanh nghi\u1ec7p<\/li><li>Sau \u0111\u00f3, v\u00e0 ch\u1ec9 khi \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh cho ng\u01b0\u1eddi kh\u00e1c<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/sf.png\" alt=\"\" class=\"wp-image-2809\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chien-thuat-2-khai-thac-pr-cho-tinh-nang-san-pham\"><strong>Chi\u1ebfn thu\u1eadt 2: Khai th\u00e1c PR cho t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n\n\n\n<p>Quan h\u1ec7 c\u00f4ng ch\u00fang (PR) c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t m\u1ecf v\u00e0ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. V\u1ea5n \u0111\u1ec1 l\u00e0, m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u bi\u1ebft \u0111i\u1ec1u \u0111\u00f3, v\u00e0 n\u00f3 khi\u1ebfn vi\u1ec7c qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m tr\u00ean top xu\u1ea5t b\u1ea3n v\u00e0 websites c\u00e0ng tr\u1edf n\u00ean kh\u00f3 kh\u1eafn h\u01a1n.<\/p>\n\n\n\n<p>Nh\u1eefng g\u00ec b\u1ea1n c\u1ea7n bi\u1ebft:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u01a1 quan truy\u1ec1n th\u00f4ng lu\u00f4n mong ch\u1edd pageviews<\/li><li>H\u1ecd mu\u1ed1n th\u00eam traffic trong m\u1ed9t kho\u1ea3ng th\u1eddi gian ng\u1eafn<\/li><li>H\u1ecd th\u01b0\u1eddng t\u00ecm c\u00e1c c\u00e2u chuy\u1ec7n tuy\u1ec7t v\u1eddi t\u1eeb c\u00e1c ngu\u1ed3n nh\u1ecf h\u01a1n&nbsp;<a href=\"https:\/\/sumo.com\/stories\/get-press-coverage\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>(t\u00edn hi\u1ec7u)<\/strong><\/a><\/li><\/ul>\n\n\n\n<p>L\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin \u0111\u00f3:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>B\u1eaft \u0111\u1ea7u nh\u1ecf; l\u00e0m vi\u1ec7c v\u1edbi gi\u1edbi h\u1ea1n nh\u1ecf h\u01a1n \u0111\u1ec3 t\u1ea1o \u0111\u1ed9 uy t\u00edn cho s\u1ea3n ph\u1ea9m.<\/li><li>B\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1c m\u1ee5c ti\u00eau nh\u1ecf h\u01a1n. Thay v\u00ec mong ch\u1edd t\u1edd New York Times, h\u00e3y nh\u1eafm \u0111\u1ebfn c\u00e1c blog nh\u1ecf, c\u00e1c trang web, b\u1ea3n tin, v\u00e0 c\u00e1c c\u00f4ng ty ng\u00e1ch<\/li><li>Vi\u1ebft email c\u00e1 nh\u00e2n cho m\u1ed9t nh\u00f3m c\u00e1c nh\u00e0 ho\u1ea1t \u0111\u1ed9ng \u2013 nh\u1eefng ng\u01b0\u1eddi m\u00e0 b\u1ea1n bi\u1ebft s\u1ebd chia s\u1ebb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n v\u1edbi m\u1ea1ng l\u01b0\u1edbi c\u1ee7a h\u1ecd<\/li><\/ul>\n\n\n\n<p>V\u00ed d\u1ee5, n\u1ebfu b\u1ea1n \u0111ang \u0111\u01b0a s\u1ea3n ph\u1ea9m m\u1edbi \u0111\u1ebfn v\u1edbi tay c\u1ee7a kh\u00e1ch h\u00e0ng, ch\u1eafc ch\u1eafn, b\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ee5c ti\u00eau cho Allure, Glamour, ho\u1eb7c t\u1ea1p ch\u00ed FASHION.<\/p>\n\n\n\n<p>Ho\u1eb7c, b\u1ea1n c\u00f3 th\u1ec3 d\u1ed3n n\u1ed7 l\u1ef1c v\u00e0o blog nh\u1ecf h\u01a1n v\u1edbi m\u1ed9t l\u01b0\u1ee3ng ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c cao. M\u1ed9t t\u00ecm ki\u1ebfm nhanh tr\u00ean Google cho \u201cbeauty blogs\u201d \u0111em l\u1ea1i nhi\u1ec1u c\u01a1 h\u1ed9i ti\u1ebfp c\u1eadn cho trang web c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/iki.png\" alt=\"\" class=\"wp-image-2787\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"chien-thuat-3-chay-quang-cao-cheo-voi-mot-thuong-hieu\"><strong>Chi\u1ebfn thu\u1eadt 3: Ch\u1ea1y qu\u1ea3ng c\u00e1o ch\u00e9o v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n\n\n\n<p>Hai l\u1edbp kh\u00e1n gi\u1ea3 lu\u00f4n t\u1ed1t h\u01a1n m\u1ed9t.<\/p>\n\n\n\n<p>Trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, h\u1ee3p t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u1ec3 ch\u1ea1y m\u1ed9t khuy\u1ebfn m\u00e3i ch\u00e9o (mi\u1ec5n l\u00e0 b\u1ea1n kh\u00f4ng c\u1ea1nh tranh) c\u00f3 th\u1ec3 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n \u0111\u1ebfn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u m\u1edbi v\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 th\u1eed:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ho\u00e1n \u0111\u1ed5i b\u1ea3n tin giao d\u1ecbch<\/li><li>Blog post c\u1ee7a kh\u00e1ch<\/li><li>Ti\u1ebfp qu\u1ea3n ch\u00e9o ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng<\/li><li>C\u00e1c t\u00ednh n\u0103ng v\u00e0 khuy\u1ebfn m\u00e3i \u0111\u1eb7c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m<\/li><li>Ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i ch\u00e9o<\/li><li>T\u1eadp trung s\u1ea3n ph\u1ea9m<\/li><\/ul>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 y\u00eau th\u00edch c\u1ee7a t\u00f4i v\u1ec1 m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng b\u00e1 ch\u00e9o l\u00e0 gi\u1eefa c\u1eeda h\u00e0ng trang tr\u00ed n\u1ed9i th\u1ea5t Pottery Barn v\u00e0 c\u00f4ng ty s\u01a1n Sherwin-Williams.[<a href=\"https:\/\/www.potterybarn.com\/tips-and-ideas\/paint-landing\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/kyukt.png\" alt=\"\" class=\"wp-image-2803\"\/><\/figure><\/div>\n\n\n\n<p>Hai th\u01b0\u01a1ng hi\u1ec7u h\u1ee3p t\u00e1c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t d\u00f2ng s\u01a1n \u0111\u1eb7c bi\u1ec7t v\u00e0 sau \u0111\u00f3 th\u00eam v\u00e0o m\u1ed9t ph\u1ea7n d\u00e0nh ri\u00eang cho trang web c\u1ee7a Pottery Barn cho ph\u00e9p kh\u00e1ch h\u00e0ng ch\u1ecdn m\u00e0u s\u01a1n \u0111\u1ec3 b\u1ed5 sung cho s\u1ef1 l\u1ef1a ch\u1ecdn \u0111\u1ed3 n\u1ed9i th\u1ea5t c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thang-7-chuan-bi-ke-hoach-marketing-cho-cac-dip-le-de-tan-dung-nhung-co-hoi-thu-ve-traffic-lon-nhat-trong-nam\"><strong>TH\u00c1NG 7: CHU\u1ea8N B\u1eca K\u1ebe HO\u1ea0CH MARKETING CHO C\u00c1C D\u1ecaP L\u1ec4 \u0110\u1ec2 T\u1eacN D\u1ee4NG NH\u1eeeNG C\u01a0 H\u1ed8I THU V\u1ec0 TRAFFIC L\u1edaN NH\u1ea4T TRONG N\u0102M.<\/strong><\/h2>\n\n\n\n<p>C\u00f2n v\u00e0i th\u00e1ng m\u1edbi \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m l\u1ec5 h\u1ed9i, &nbsp;nh\u01b0ng chu\u1ea9n b\u1ecb s\u1edbm s\u1ebd gi\u00fap b\u1ea1n lu\u00f4n d\u1eabn \u0111\u1ea7u so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. Ch\u00fang ta s\u1ebd b\u01b0\u1edbc v\u00e0o m\u1ed9t trong nh\u1eefng giai \u0111o\u1ea1n sinh l\u1ee3i l\u1edbn nh\u1ea5t trong n\u0103m.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/jru.png\" alt=\"\" class=\"wp-image-2790\"\/><\/figure><\/div>\n\n\n\n<p>M\u1ed9t s\u1ed1 trong nh\u1eefng ng\u00e0y mua s\u1eafm th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn nh\u1ea5t trong n\u0103m c\u1ee7a Hoa K\u1ef3 x\u1ea3y ra gi\u1eefa th\u00e1ng m\u01b0\u1eddi m\u1ed9t v\u00e0 th\u00e1ng m\u01b0\u1eddi hai. B\u1ea1n s\u1ebd c\u1ea7n m\u1ed9t k\u1ebf ho\u1ea1ch \u0111\u1ec3 khai th\u00e1c l\u1ee3i nhu\u1eadn c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 100 t\u1ec9 \u0111\u00f4 la n\u00e0y. [<a href=\"https:\/\/www.comscore.com\/Insights\/Press-Releases\/2017\/1\/Final-2016-Desktop-Online-Holiday-Sales-Reach-63-Billion-Up-12-Percent-vs-Year-Ago\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-1-tao-mot-ke-hoach\"><strong>B\u01b0\u1edbc 1: T\u1ea1o m\u1ed9t k\u1ebf ho\u1ea1ch<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch d\u00e0nh cho th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed!<\/p>\n\n\n\n<p>K\u1ebf ho\u1ea1ch marketing m\u00f9a l\u1ec5 h\u1ed9i s\u1ebd kh\u00e1c nh\u1eefng n\u1ed7 l\u1ef1c marketing trong su\u1ed1t c\u1ea3 n\u0103m b\u1edfi v\u00ec \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m \u201cb\u00e2y gi\u1edd ho\u1eb7c kh\u00f4ng bao gi\u1edd\u201d.<\/p>\n\n\n\n<p>K\u1ebf ho\u1ea1ch marketing cho k\u1ef3 ngh\u1ec9 c\u1ee7a b\u1ea1n n\u00ean bao g\u1ed3m:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>M\u1ee5c ti\u00eau<\/strong>:T\u1ed5ng doanh thu, traffic (search, social, paid), t\u1ef7 l\u1ec7 tho\u00e1t (bounce rate), t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 b\u1ecf qua gi\u1ecf h\u00e0ng, gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh, vv<\/li><li><strong>L\u1ecbch:&nbsp;<\/strong>S\u1ebd bao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c s\u1ef1 ki\u1ec7n quan tr\u1ecdng t\u1eebng ph\u00fat. C\u1eadp nh\u1eadt trang web, ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, chi\u1ebfn d\u1ecbch email, c\u00e1c chi\u1ebfn d\u1ecbch social media, c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/li><li><strong>Ng\u00e2n s\u00e1ch<\/strong>: T\u00f9y thu\u1ed9c v\u00e0o ng\u00e2n s\u00e1ch, ri\u00eang t\u00f4i khuy\u00ean b\u1ea1n n\u00ean chi ti\u00eau ~ 10% ng\u00e2n s\u00e1ch marketing h\u00e0ng n\u0103m v\u00e0o c\u00e1c s\u00e1ng ki\u1ebfn cu\u1ed1i n\u0103m. Ng\u00e2n s\u00e1ch c\u1ee7a b\u1ea1n n\u00ean bao g\u1ed3m c\u00e1c kho\u1ea3n ph\u00e2n b\u1ed5 c\u1ee5 th\u1ec3 cho qu\u1ea3ng c\u00e1o tr\u1ea3 ph\u00ed, s\u1ea3n ph\u1ea9m s\u00e1ng t\u1ea1o (banner, h\u00ecnh \u1ea3nh b\u00eca, \u0111\u1ed3 h\u1ecda, video, vv), trang web, social media v\u00e0 s\u1ef1 ki\u1ec7n.<\/li><li><strong>N\u1ed9i dung:&nbsp;<\/strong>Chu\u1ea9n b\u1ecb tr\u01b0\u1edbc n\u1ed9i dung c\u00e0ng nhi\u1ec1u c\u00e0ng t\u1ed1t. Email, b\u00e0i vi\u1ebft social media, c\u00e1c chi\u1ebfn d\u1ecbch PPC, qu\u1ea3ng c\u00e1o khuy\u1ebfn m\u00e3i, trang web, copy, vv B\u1ea1n c\u00e0ng \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n s\u1edbm th\u00ec c\u00e0ng c\u00f3 th\u1eddi gian xoay s\u1edf trong m\u00f9a l\u1ec5 h\u1ed9i b\u1eadn r\u1ed9n.<\/li><\/ul>\n\n\n\n<p>T\u1ed1t h\u01a1n h\u1ebft l\u00e0 kh\u00f4ng n\u00ean public qu\u00e1 s\u1edbm khi \u0111\u00e3 chu\u1ea9n b\u1ecb n\u1ed9i dung!<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/jtk.png\" alt=\"\" class=\"wp-image-2791\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-2-tao-ra-cac-chuong-trinh-quang-ba-va-noi-dung-nham-vao-cac-ky-nghi-le\"><strong>B\u01b0\u1edbc 2: T\u1ea1o ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1 v\u00e0 n\u1ed9i dung nh\u1eafm v\u00e0o c\u00e1c k\u1ef3 ngh\u1ec9 l\u1ec5<\/strong><\/h3>\n\n\n\n<p>Th\u00e1ng 11 v\u00e0 12 \u0111\u01b0\u1ee3c cho l\u00e0 th\u1eddi gian t\u1ed1t nh\u1ea5t trong n\u0103m cho c\u00e1c nh\u00e3n hi\u1ec7u th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u1ec3 ph\u00e1t tri\u1ec3n m\u1ea1nh trong th\u1ebf gi\u1edbi n\u1ed9i dung.<\/p>\n\n\n\n<p>Nhi\u1ec1u t\u1eeb kh\u00f3a ch\u1ec9 th\u1ecbnh h\u00e0nh t\u1ea1m th\u1eddi v\u00ec v\u1eady n\u1ebfu b\u1ea1n c\u00f3 th\u1ec3 s\u00e1ng t\u1ea1o ra n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o v\u00e0 nh\u1eafm v\u00e0o m\u1ee5c ti\u00eau c\u00e0ng s\u1edbm th\u00ec s\u1ebd \u0111em l\u1ea1i nhi\u1ec1u traffic h\u01a1n. \u0110\u1eb7c bi\u1ec7t l\u00e0 khi b\u1ea1n v\u1ea5t v\u1ea3 c\u1ea3 n\u0103m \u0111\u1ec3 t\u1ea1o ra n\u1ed9i \u0111ung c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 &nbsp;ho\u1ea1t \u0111\u1ed9ng t\u1ed1t tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm!<\/p>\n\n\n\n<p>\u0110i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n n\u00ean l\u00e0m l\u00e0 vi\u1ebft c\u00e1c h\u01b0\u1edbng d\u1eabn v\u1ec1 d\u1ecbp ngh\u1ec9 l\u1ec5 v\u00e0 mua s\u1eafm v\u00e0 xung quanh c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 m\u00e0 b\u1ea1n \u0111ang c\u1ed1 g\u1eafng nh\u1eafm m\u1ee5c ti\u00eau (\u0111i\u1ec1u n\u00e0y c\u0169ng l\u00e0m cho n\u1ed9i dung qu\u1ea3ng c\u00e1o tuy\u1ec7t v\u1eddi h\u01a1n). M\u1ed9t c\u00f4ng c\u1ee5 nh\u01b0 Google Trends c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh v\u00e0 so s\u00e1nh&nbsp;s\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a t\u1eeb kh\u00f3a, v\u00ec v\u1eady b\u1ea1n kh\u00f4ng c\u1ea7n \u0111o\u00e1n:[<a href=\"https:\/\/trends.google.com\/trends\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/yluo.png\" alt=\"\" class=\"wp-image-2822\"\/><\/figure><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u1edbn v\u1edbi r\u1ea5t nhi\u1ec1u traffic, b\u1ea1n c\u00f3 th\u1ec3 nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o t\u1eeb kh\u00f3a t\u1ea7n su\u1ea5t cao nh\u01b0 \u201cqu\u00e0 t\u1eb7ng gi\u00e1ng sinh cho ph\u1ee5 n\u1eef\u201d. M\u1ed9t h\u01b0\u1edbng d\u1eabn \u201cTop 50 qu\u00e0 t\u1eb7ng gi\u00e1ng sinh cho ph\u1ee5 n\u1eef\u201d s\u1ebd l\u00e0 b\u1ed5 sung ho\u00e0n h\u1ea3o \u0111\u1ebfn t\u1eeb kh\u00f3a tr\u00ean.<\/p>\n\n\n\n<p>Nh\u01b0ng n\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p nh\u1ecf, b\u1ea1n s\u1ebd mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c t\u1eeb kh\u00f3a d\u00e0i r\u1ea5t \u0111\u1eb7c tr\u01b0ng cho b\u1ea1n s\u1ea3n ph\u1ea9m, \u0111\u1ecbnh v\u1ecb \u0111\u1ecba l\u00fd, demographics, v\u00e0 \/ ho\u1eb7c th\u1ecb tr\u01b0\u1eddng ng\u00e1ch:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/kiyk.png\" alt=\"\" class=\"wp-image-2800\"\/><\/figure><\/div>\n\n\n\n<p>Vi\u1ec7c thu h\u1eb9p xu\u1ed1ng c\u00e1c t\u1eeb kh\u00f3a c\u1ee5 th\u1ec3 nh\u01b0 \u201cboots c\u1ee7a ph\u1ee5 n\u1eef\u201d ho\u1eb7c \u201cboots t\u1ed1t nh\u1ea5t cho ph\u1ee5 n\u1eef \u201ds\u1ebd gi\u00fap n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng trong m\u1ed9t kh\u00f4ng gian t\u1eadp trung nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n. Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o m\u1ed9t ph\u1ea7n n\u1ed9i dung nh\u01b0 l\u00e0 \u201c100 \u0111\u00f4i boots d\u00e0nh cho ph\u1ee5 n\u1eef b\u1ea1n kh\u00f4ng mu\u1ed1n b\u1ecf l\u1ee1 k\u1ef3 ngh\u1ec9 n\u00e0y.\u201d<\/p>\n\n\n\n<p>H\u00e3y l\u00e0m n\u1ed5i b\u1eadt n\u1ed9i dung \u0111\u00f3 tr\u00ean trang c\u1ee7a b\u1ea1n \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u00ecm ki\u1ebfm:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/shet.png\" alt=\"\" class=\"wp-image-2810\"\/><\/figure><\/div>\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng k\u1ef9 thu\u1eadt t\u01b0\u01a1ng t\u1ef1 \u0111\u1ec3 s\u00e1ng t\u1ea1o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng b\u00e1. S\u1eed d\u1ee5ng Google Trends \u0111\u1ec3 kh\u00e1m ph\u00e1 t\u1eeb kh\u00f3a tr\u00ean v\u00e0 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u1ea1o ra c\u00e1c ho\u1ea1t \u0111\u1ed9ng truy\u1ec1n th\u00f4ng v\u00e0 c\u00e1c chi\u1ebfn d\u1ecbch email m\u00e0 m\u1ecdi ng\u01b0\u1eddi th\u1ef1c s\u1ef1 quan t\u00e2m.<\/p>\n\n\n\n<p>S\u1eed d\u1ee5ng m\u1ed9t b\u1ea3ng t\u00ednh Excel Google \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 theo d\u00f5i m\u1ed7i t\u1eeb kh\u00f3a \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng. Theo d\u00f5i l\u01b0\u1ee3t share, l\u01b0\u1ee3t m\u1edf email v\u00e0 CTRs, traffic t\u1ed5ng th\u1ec3. B\u1eb1ng c\u00e1ch \u0111\u00f3 b\u1ea1n s\u1ebd c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn v\u1eafn t\u1eaft v\u1ec1 n\u1ed9i dung ho\u1ea1t \u0111\u1ed9ng h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n th\u00f4ng qua c\u00e1c k\u00eanh trong su\u1ed1t c\u1ea3 n\u0103m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-3-chuan-bi-cho-mot-luong-khach-hang\"><strong>B\u01b0\u1edbc 3: Chu\u1ea9n b\u1ecb cho m\u1ed9t l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n \u0111\u00e3 th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c th\u1ee7 thu\u1eadt marketing c\u1ee7a ch\u00fang t\u00f4i v\u00e0 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m n\u00e0y, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n b\u1ea1n \u0111\u00e3 t\u1eebng c\u00f3 tr\u01b0\u1edbc \u0111\u00e2y. C\u00f3 ngh\u0129a l\u00e0 b\u1ea1n, team c\u1ee7a b\u1ea1n, v\u00e0 trang web c\u1ee7a b\u1ea1n c\u1ea7n ph\u1ea3i s\u1eb5n s\u00e0ng.<\/p>\n\n\n\n<ol class=\"wp-block-list\"><li><strong><em>Thu\u00ea th\u00eam ho\u1eb7c ph\u00e2n c\u00f4ng l\u1ea1i nh\u00e2n vi\u00ean ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/em><\/strong><\/li><\/ol>\n\n\n\n<p>X\u1eed l\u00fd h\u00e0ng t\u1ed3n kho, gi\u1ea3i \u0111\u00e1p th\u1eafc m\u1eafc c\u1ee7a kh\u00e1ch h\u00e0ng, v\u1eadn chuy\u1ec3n, ch\u1ebf bi\u1ebfn \u0111\u01a1n \u0111\u1eb7t h\u00e0ng v\u00e0 tr\u1ea3 v\u1ec1 \u0111\u1ec1u m\u1ea5t th\u1eddi gian. H\u00e3y \u0111o\u00e1n xem th\u1eddi gian c\u1ee7a ai quan tr\u1ecdng h\u01a1n c\u1ee7a b\u1ea1n trong nh\u1eefng d\u1ecbp l\u1ec5?<\/p>\n\n\n\n<p>Th\u1eddi gian c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>T\u00ednh to\u00e1n nh\u1eefng g\u00ec b\u1ea1n c\u00f3 th\u1ec3 b\u00e1n trong n\u0103m nay (d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u n\u0103m tr\u01b0\u1edbc v\u00e0 \/ ho\u1eb7c qu\u1ef9 \u0111\u1ea1o t\u0103ng tr\u01b0\u1edfng) v\u00e0 h\u00e3y d\u1ef1 \u0111o\u00e1n c\u1ea7n bao nhi\u00eau nh\u00e2n l\u1ef1c \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u00f3 m\u1ed9t qu\u00e1 tr\u00ecnh tr\u01a1n tru t\u1eeb \u0111\u1ea7u \u0111\u1ebfn cu\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/jytujyu.png\" alt=\"\" class=\"wp-image-2794\"\/><\/figure><\/div>\n\n\n\n<p>Ngay c\u1ea3 m\u1ed9t bi\u1ec3u \u0111\u1ed3 thanh \u0111\u01a1n gi\u1ea3n (nh\u01b0 tr\u00ecnh b\u00e0y \u1edf tr\u00ean) th\u1ec3 hi\u1ec7n b\u1ea3n \u0111\u1ed3 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n trong n\u0103m qua s\u1ebd r\u1ea5t h\u1eefu \u00edch trong vi\u1ec7c bi\u1ebft nh\u1eefng g\u00ec s\u1ebd mong \u0111\u1ee3i trong n\u0103m nay.<\/p>\n\n\n\n<p>B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 g\u00e1n c\u00e1c nh\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nh\u00e0 thi\u1ebft k\u1ebf tr\u00ean \u0111\u01b0\u1eddng d\u00e2y \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 tr\u1ea3 l\u1eddi cu\u1ed9c g\u1ecdi t\u1eeb nh\u1eefng ng\u01b0\u1eddi c\u00f3 v\u1ea5n \u0111\u1ec1 v\u1edbi trang web ho\u1eb7c th\u1ee7 t\u1ee5c mua h\u00e0ng.<\/p>\n\n\n\n<p>C\u00f3 m\u1ed9t l\u00fd do m\u00e0 m\u1ecdi ng\u01b0\u1eddi lu\u00f4n quay tr\u1edf l\u1ea1i Amazon v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5. H\u1ecd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m ti\u1ec7n l\u1ee3i v\u00e0 nhanh ch\u00f3ng.<\/p>\n\n\n\n<ol class=\"wp-block-list\" start=\"2\"><li><strong><em>\u0110\u1ea3m b\u1ea3o b\u1ea1n c\u00f3 th\u00eam b\u0103ng th\u00f4ng \u0111\u1ec3 x\u1eed l\u00fd l\u01b0\u1ee3ng t\u0103ng traffic \u0111\u1ed9t ng\u1ed9t<\/em><\/strong><\/li><\/ol>\n\n\n\n<p>Nhanh. V\u1eefng ch\u1eafc. Giao di\u1ec7n th\u00e2n thi\u1ec7n v\u1edbi di \u0111\u1ed9ng.<\/p>\n\n\n\n<p>\u0110\u00f3 l\u00e0 ba \u0111i\u1ec1u quan tr\u1ecdng m\u00e0 m\u1ecdi ng\u01b0\u1eddi lu\u00f4n mong \u0111\u1ee3i t\u1eeb c\u00e1c trang web.<\/p>\n\n\n\n<p>Ki\u1ec3m tra ph\u00e2n t\u00edch d\u1eef li\u1ec7u tr\u00ean trang web c\u1ee7a b\u1ea1n \u0111\u1ec3 xem c\u00f3 l\u01b0\u1ee3ng t\u0103ng traffic \u0111\u1ed9t ng\u1ed9t trong b\u1ea5t c\u1ee9 giai \u0111o\u1ea1n n\u00e0o kh\u00f4ng. V\u00ed d\u1ee5, s\u1eed d\u1ee5ng d\u1eef li\u1ec7u b\u1ed9 l\u1ecdc trong Google Analytics v\u00e0 xem n\u1ebfu c\u00f3 b\u1ea5t k\u1ef3 \u0111\u1ee3t t\u0103ng traffic trong nh\u1eefng ng\u00e0y \/ tu\u1ea7n \u0111\u1eb7c bi\u1ec7t trong su\u1ed1t m\u00f9a l\u1ec5 h\u1ed9i.<\/p>\n\n\n\n<p>H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng b\u1ea1n c\u00f3 b\u0103ng th\u00f4ng \u0111\u1ec3 x\u1eed l\u00fd l\u01b0u l\u01b0\u1ee3ng th\u00eam n\u00e0y \u0111\u1ec3 trang web c\u1ee7a b\u1ea1n ho\u1ea1t \u0111\u1ed9ng t\u1ed1t.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/%E1%BA%A3oefrg.png\" alt=\"\" class=\"wp-image-2773\"\/><\/figure><\/div>\n\n\n\n<p>H\u00e3y xem nh\u1eefng con s\u1ed1 n\u00e0y t\u1eeb m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed nh\u1ecf \u1edf B\u1eafc M\u1ef9. Th\u00e1ng 11, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong Black Friday v\u00e0 Cyber Monday, c\u00f3 th\u1ec3 g\u00e2y \u00e1p l\u1ef1c v\u1edbi h\u1ec7 th\u1ed1ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu trang web c\u1ee7a b\u1ea1n ch\u1eadm, b\u1ecb treo ho\u1eb7c l\u00e0m kh\u00e1ch h\u00e0ng kh\u00f3 ch\u1ecbu, b\u1ea1n s\u1ebd m\u1ea5t kh\u00e1ch h\u00e0ng (v\u00e0 nh\u1eefng kh\u00e1ch c\u00f3 ti\u1ec1m n\u0103ng quay tr\u1edf l\u1ea1i). T\u00f4i khuy\u00ean b\u1ea1n n\u00ean gi\u1eef th\u1eddi gian t\u1ea3i trang trung b\u00ecnh c\u1ee7a b\u1ea1n d\u01b0\u1edbi ba gi\u00e2y \u2013 n\u1ebfu c\u00f3 th\u1ec3 l\u00e0 2 gi\u00e2y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thang-8-su-dung-phuong-phap-khoa-hoc-va-co-co-so-du-lieu-de-toi-uu-hoa-chuyen-doi-cho-landing-pages\"><strong>TH\u00c1NG 8: &nbsp;S\u1eec D\u1ee4NG PH\u01af\u01a0NG PH\u00c1P KHOA H\u1eccC V\u00c0 C\u00d3 C\u01a0 S\u1ede D\u1eee LI\u1ec6U \u0110\u1ec2 T\u1ed0I \u01afU H\u00d3A CHUY\u1ec2N \u0110\u1ed4I CHO LANDING PAGES.<\/strong><\/h2>\n\n\n\n<p>T\u1ea1i th\u1eddi \u0111i\u1ec3m n\u00e0y b\u1ea1n \u0111\u00e3 c\u00f3 h\u00e0ng tr\u0103m\/ngh\u00ecn kh\u00e1ch truy c\u1eadp trang web c\u1ee7a b\u1ea1n m\u1ed7i th\u00e1ng. Th\u1eadt tuy\u1ec7t!<\/p>\n\n\n\n<p>B\u00e2y gi\u1edd l\u00e0 l\u00fac \u0111\u1ec3 chuy\u1ec3n \u0111\u1ed5i t\u1ea5t c\u1ea3 nh\u1eefng kh\u00e1ch truy c\u1eadp ti\u1ec1m n\u0103ng th\u00e0nh kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 ki\u1ebfn t\u1ea1o doanh thu.<\/p>\n\n\n\n<p>Landing pages l\u00e0 m\u1ed9t trong nh\u1eefng chi\u1ebfn thu\u1eadt ecommerce marketing y\u00eau th\u00edch c\u1ee7a t\u00f4i v\u00ec c\u00f3 m\u1ed9t&nbsp;<a href=\"https:\/\/sumo.com\/stories\/landing-page\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>c\u00e1ch ti\u1ebfp c\u1eadn r\u1ea5t khoa h\u1ecdc \u0111\u1ec3 t\u1ea1o ra m\u1ed9t landing page<\/strong><\/a>&nbsp;c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i v\u1edbi t\u1ed1c \u0111\u1ed9 cao:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-1-hieu-ro-ve-thanh-phan-cap-cao-cua-mot-khuyen-mai-lon\"><strong>B\u01b0\u1edbc 1: Hi\u1ec3u r\u00f5 v\u1ec1 th\u00e0nh ph\u1ea7n c\u1ea5p cao c\u1ee7a m\u1ed9t khuy\u1ebfn m\u1ea1i l\u1edbn<\/strong><\/h3>\n\n\n\n<p>\u0110i\u1ec1u m\u1ecdi ng\u01b0\u1eddi lu\u00f4n quan t\u00e2m khi truy c\u1eadp landing page l\u00e0 khuy\u1ebfn m\u1ea1i.<\/p>\n\n\n\n<p>B\u1ea1n s\u1ebd th\u00e0nh c\u00f4ng trong vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng v\u1edbi nh\u1eefng khuy\u1ebfn m\u1ea1i m\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00f4ng th\u1ec3 t\u1eeb ch\u1ed1i. B\u1ea1n th\u1eadm ch\u00ed c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i c\u00f9ng m\u1ed9t s\u1ed1 ng\u01b0\u1eddi h\u00e0ng \u0111\u1ea7u c\u1ee7a&nbsp;<a href=\"https:\/\/sumo.com\/apps\/welcome-mat?src=story-ecommerce-marketing-plan\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Sumo\u2019s Welcome Mat<\/strong><\/a>:<\/p>\n\n\n\n<p>\u0110\u1ec3 b\u1eaft \u0111\u1ea7u, \u0111\u00e2y l\u00e0 nh\u1eefng t\u1eeb kh\u00f3a thuy\u1ebft ph\u1ee5c nh\u1ea5t:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>B\u1ea1n (You)<\/li><li>Mi\u1ec5n Ph\u00ed (Free)<\/li><li>B\u1edfi v\u00ec (Because)<\/li><li>Ngay l\u1eadp t\u1ee9c (Instantly)<\/li><li>M\u1edbi (New)<\/li><\/ul>\n\n\n\n<p>\u0110\u1ec3 \u00fd xem nh\u1eefng t\u1eeb kh\u00f3a n\u00e0y \u0111\u01b0\u1ee3c t\u1eadp trung nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 gi\u00e1 tr\u1ecb. Kh\u00f4ng c\u00f3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn \u201ct\u00f4i\u201d, \u201cch\u00fang ta\u201d, ho\u1eb7c \u201cch\u00fang t\u00f4i\u201d, \u1edf \u0111\u00e2y.<\/p>\n\n\n\n<p><strong>\u0110\u1eb7t m\u00ecnh v\u00e0o v\u1ecb tr\u00ed c\u1ee7a kh\u00e1ch truy c\u1eadp. N\u1ebfu b\u1ea1n \u0111ang \u1edf v\u1ecb tr\u00ed c\u1ee7a h\u1ecd, tr\u00ean landing page c\u1ee5 th\u1ec3 n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh m\u1ed9t kh\u00e1ch h\u00e0ng?<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/gtg.png\" alt=\"\" class=\"wp-image-2782\"\/><\/figure><\/div>\n\n\n\n<p>Th\u00e0nh th\u1eadt \u0111i!<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng chuy\u1ec3n \u0111\u1ed5i tr\u00ean ch\u00ednh landing page c\u1ee7a m\u00ecnh, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng s\u1ebd kh\u00f4ng.<\/p>\n\n\n\n<p>\u00dd t\u01b0\u1edfng cho nh\u1eefng khuy\u1ebfn m\u1ea1i tr\u00ean landing page:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>T\u01b0 v\u1ea5n mi\u1ec5n ph\u00ed<\/li><li>C\u00e1c ngu\u1ed3n t\u00e0i nguy\u00ean mi\u1ec5n ph\u00ed<\/li><li>Gi\u1ea3m gi\u00e1 (xem c\u00e1ch Hemper l\u00e0m cho h\u00e0ng ng\u00e0n doanh thu m\u1ed7i th\u00e1ng v\u1edbi&nbsp;<a href=\"https:\/\/sumo.com\/stories\/ecommerce-discount-code-case-study\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>m\u1ed9t popup \u201cm\u00e3 gi\u1ea3m gi\u00e1\u201d<\/strong><\/a>)<\/li><li>Khuy\u1ebfn m\u00e3i<\/li><li>Phi\u1ebfu gi\u1ea3m gi\u00e1<\/li><li>N\u00e2ng c\u1ea5p<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-2-viet-tieu-de-va-noi-dung-an-tuong\"><strong>B\u01b0\u1edbc 2: Vi\u1ebft ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung \u1ea5n t\u01b0\u1ee3ng<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t ph\u1ea7n l\u1edbn c\u1ee7a landing page l\u00e0 nh\u1eefng t\u1eeb m\u00e0 b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 n\u00f3.<\/p>\n\n\n\n<p>M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n, c\u00e1c d\u00f2ng ti\u00eau \u0111\u1ec1 v\u00e0 n\u1ed9i dung &nbsp;tr\u00ean landing page c\u1ee7a b\u1ea1n g\u1eedi \u0111\u1ebfn kh\u00e1ch truy c\u1eadp th\u00f4ng \u0111i\u1ec7p v\u1ec1 nh\u1eefng l\u1ee3i \u00edch h\u1ecd s\u1ebd c\u00f3 t\u1eeb s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch r\u00f5 r\u00e0ng v\u00e0 s\u00fac t\u00edch.<\/p>\n\n\n\n<p>D\u1ec5 d\u00e0ng, ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>N\u00f3i v\u1ec1 m\u1eb7t th\u1ed1ng k\u00ea, 80% l\u01b0\u1ee3ng kh\u00e1ch truy c\u1eadp c\u1ee7a b\u1ea1n s\u1ebd \u0111\u1ecdc d\u00f2ng ti\u00eau \u0111\u1ec1, v\u00e0 20% \u0111\u1ecdc n\u1ed9i dung th\u1ef1c t\u1ebf. B\u1ea1n ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ec3 v\u01b0\u1ee3t qua nh\u1eefng \u0111i\u1ec1u n\u00e0y.[<a href=\"https:\/\/inbound.org\/discuss\/80-of-people-read-headline-20-of-people-read-copy-true-or-urban-legend\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<p>B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y v\u1edbi nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, nh\u01b0ng m\u1ed9t trong nh\u1eefng c\u00e1ch y\u00eau th\u00edch c\u1ee7a t\u00f4i l\u00e0 \u0111\u01b0a kh\u00e1ch truy c\u1eadp th\u00f4ng qua m\u1ed9t h\u00e0nh tr\u00ecnh tr\u1ef1c quan b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng 1&nbsp;<strong>&nbsp;h\u1ec7 th\u1ed1ng c\u1ea5p b\u1eadc:<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/h%E1%BB%B5uj.png\" alt=\"\" class=\"wp-image-2786\"\/><\/figure><\/div>\n\n\n\n<ol class=\"wp-block-list\"><li>B\u1eaft \u0111\u1ea7u v\u1edbi m\u1ed9t d\u00f2ng h\u1ea5p d\u1eabn nh\u1ea5t. N\u00eau r\u00f5&nbsp;<strong>m\u1ed9t l\u00fd do<\/strong>&nbsp;m\u00e0 m\u1ecdi ng\u01b0\u1eddi s\u1ebd mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. \u0110i\u1ec1u g\u00ec l\u00e0m cho n\u00f3 tuy\u1ec7t v\u1eddi? \u0110i\u1ec1u g\u00ec l\u00e0m cho n\u00f3 \u0111\u1ed9c \u0111\u00e1o? Y\u1ebfu t\u1ed1 \u201cWOW\u201d.<\/li><li>Khi h\u1ecd \u0111\u00e3 ch\u00fa \u00fd, \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd ti\u1ebfp t\u1ee5c \u0111\u1ecdc. B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y th\u00f4ng qua m\u1ed9t&nbsp;<strong>c\u00e2u \u201cm\u00f3c\u201d<\/strong>.Trong tr\u01b0\u1eddng h\u1ee3p tr\u00ean, n\u00f3 l\u00e0 m\u1ed9t tr\u00edch d\u1eabn truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u1eefng ai th\u00edch u\u1ed1ng: \u201cGi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 \u2018Nh\u1eefng th\u1ee9 \u0111\u1ec3 u\u1ed1ng khi b\u1ea1n kh\u00f4ng u\u1ed1ng\u2019\u201d<\/li><li>Sau khi m\u1ecdi ng\u01b0\u1eddi \u0111\u00e3 \u201cc\u1eafn c\u00e2u\u201d, \u0111\u00f3 l\u00e0&nbsp;<strong>gi\u00e1 tr\u1ecb, gi\u00e1 tr\u1ecb, gi\u00e1 tr\u1ecb<\/strong>. N\u00eau t\u1ea5t c\u1ea3 m\u1ecdi l\u1ee3i \u00edch m\u1ecdi ng\u01b0\u1eddi s\u1ebd c\u00f3 khi mua s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n (v\u00ed d\u1ee5: t\u1ea1i sao cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n)<\/li><\/ol>\n\n\n\n<p>T\u00f4i khuy\u00ean b\u1ea1n n\u00ean th\u1eed nghi\u1ec7m v\u1edbi \u0111\u1ecbnh d\u1ea1ng, \u0111\u1ed9 d\u00e0i v\u00e0 c\u00e1ch s\u1eafp x\u1ebfp t\u1eeb ng\u1eef ti\u00eau \u0111\u1ec1. V\u00ed d\u1ee5, c\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u00e1c ti\u00eau \u0111\u1ec1 v\u1edbi m\u1ed9t s\u1ed1 c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn m\u1ed9t t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i cao h\u01a1n 30%.[<a href=\"https:\/\/conversionxl.com\/blog\/5-characteristics-high-converting-headlines\/\" target=\"_blank\" rel=\"noreferrer noopener\">*<\/a>]\n\n\n\n<p><em>PS v\u1eabn c\u00f2n th\u1eafc m\u1eafc v\u1ec1 vi\u1ec7c t\u1ea1o ti\u00eau \u0111\u1ec1 ho\u00e0n h\u1ea3o?<\/em>&nbsp;<a href=\"https:\/\/sumo.com\/stories\/headline-generator\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>H\u00e3y th\u1eed tr\u00ecnh t\u1ef1 \u0111\u1ed9ng t\u1ea1o ti\u00eau \u0111\u1ec1 cu\u1ea3 Sumo.<\/em><\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-3-su-dung-nhung-hinh-anh-san-pham-an-tuong\"><strong>B\u01b0\u1edbc 3: S\u1eed d\u1ee5ng nh\u1eefng h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m \u1ea5n t\u01b0\u1ee3ng<\/strong><\/h3>\n\n\n\n<p>H\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng so v\u1edbi khuy\u1ebfn m\u1ea1i, ti\u00eau \u0111\u1ec1, n\u1ed9i dung tr\u00ean landing page. H\u00ecnh \u1ea3nh n\u00ean \u0111\u1ee7 nh\u1eefng ti\u00eau chu\u1ea9n sau:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Ch\u1ea5t l\u01b0\u1ee3ng cao<\/li><li>\u0110\u1ed9ng (chi ti\u1ebft, 360 l\u01b0\u1ee3t xem)<\/li><li>R\u00f5 r\u00e0ng<\/li><li>T\u1eadp trung<\/li><li>C\u00e1m d\u1ed7<\/li><li>B\u1eaft m\u1eaft<\/li><li>T\u1ed1i \u01b0u h\u00f3a cho web (n\u00e9n h\u00ecnh \u1ea3nh v\u1edbi m\u1ed9t c\u00f4ng c\u1ee5 tr\u01b0\u1edbc khi t\u1ea3i l\u00ean)<\/li><\/ul>\n\n\n\n<p>N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f3 c\u00e1c c\u00f4ng c\u1ee5 ho\u1eb7c chuy\u00ean m\u00f4n \u0111\u1ec3 ch\u1ee5p \u1ea3nh s\u1ea3n ph\u1ea9m \u0111\u1eb9p, t\u00f4i khuy\u00ean b\u1ea1n n\u00ean thu\u00ea m\u1ed9t chuy\u00ean gia \u0111\u1ec3 gi\u00fap \u0111\u1ee1. B\u1edfi v\u00ec kh\u00e1ch truy c\u1eadp kh\u00f4ng th\u1ec3 ch\u1ea1m v\u00e0o s\u1ea3n ph\u1ea9m n\u00ean h\u00ecnh \u1ea3nh l\u00e0 \u0111i\u1ec3m m\u1ea5u ch\u1ed1t \u0111\u1ec3 t\u0103ng\/gi\u1ea3m doanh thu.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng v\u00ed d\u1ee5 y\u00eau th\u00edch c\u1ee7a t\u00f4i v\u1ec1 landing page \u0111\u1ebfn t\u1eeb c\u00f4ng ty BustedTees. \u0110\u1ea7u ti\u00ean, trang s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd g\u1ecdn g\u00e0ng, x\u00fac t\u00edch v\u00e0 h\u00ecnh \u1ea3nh s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng cao.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/kyukuku.png\" alt=\"\" class=\"wp-image-2804\"\/><\/figure><\/div>\n\n\n\n<p>Nh\u01b0ng h\u1ecd \u0111\u00e3 s\u00e1ng t\u1ea1o \u1edf m\u1ed9t \u0111i\u1ec3m quan tr\u1ecdng. M\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 mua h\u00e0ng online l\u00e0 qu\u1ea7n \u00e1o c\u00f3 th\u1ec3 kh\u00f4ng v\u1eeba. H\u1ecd \u0111\u00e3 t\u1ea1o ra b\u1ea3ng k\u00edch c\u1ee1 gi\u00fap kh\u00e1ch h\u00e0ng t\u00f9y ch\u1ecdn v\u1ec1 s\u1ea3n ph\u1ea9m:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/kikuiku.png\" alt=\"\" class=\"wp-image-2797\"\/><\/figure><\/div>\n\n\n\n<p>\u0110\u00f3 l\u00e0 m\u1ed9t \u0111i\u1ec3m tinh t\u1ebf tr\u00ean landing page<\/p>\n\n\n\n<p>PS N\u1ebfu b\u1ea1n kh\u00f4ng ch\u1eafc l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 x\u00e2y d\u1ef1ng landing page, t\u00f4i khuy\u00ean b\u1ea1n n\u00ean gh\u00e9 m\u1ed9t v\u00f2ng &nbsp;<a href=\"https:\/\/sumo.com\/app\/welcome-mat?src=story-ecommerce-marketing-plan\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Welcome Mat<\/strong><\/a>&nbsp;c\u1ee7a Sumo.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thang-9-phoi-hop-voi-cac-nhan-vat-quyen-luc-nhat-trong-nganh-cua-ban-de-tang-luong-referrals-voi-affiliate-marketing\"><strong>TH\u00c1NG 9: &nbsp;PH\u1ed0I H\u1ee2P V\u1edaI C\u00c1C NH\u00c2N V\u1eacT QUY\u1ec0N L\u1ef0C NH\u1ea4T TRONG NG\u00c0NH C\u1ee6A B\u1ea0N \u0110\u1ec2 T\u0102NG L\u01af\u1ee2NG REFERRALS V\u1edaI AFFILIATE MARKETING.<\/strong><\/h2>\n\n\n\n<p>Trong tr\u01b0\u1eddng h\u1ee3p&nbsp;<a href=\"https:\/\/sumo.com\/stories\/influencer-marketing-super-connector\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Influencer marketing<\/strong><\/a>&nbsp;l\u00e0 m\u1ed9t k\u1ef9 thu\u1eadt ti\u1ebfp th\u1ecb t\u1eadp trung v\u00e0o x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7&nbsp;<em>ngang h\u00e0ng<\/em>, affiliate marketing h\u01b0\u1edbng \u0111\u1ebfn m\u00f4 h\u00ecnh kinh doanh b\u1ec1n v\u1eefng h\u01a1n v\u1edbi ph\u01b0\u01a1ng h\u01b0\u1edbng ti\u1ebfp c\u1eadn ch\u00ednh l\u00e0 referral marketing \u0111\u1ec3 t\u0103ng referrals v\u00e0 (cu\u1ed1i c\u00f9ng l\u00e0 doanh thu).<\/p>\n\n\n\n<p>N\u00f3i c\u00e1ch kh\u00e1c, affiliate marketing l\u00e0 t\u1eadp trung v\u00e0o m\u1ed9t publisher (nh\u1eefng ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t n\u1ed9i dung) v\u00e0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb (b\u1ea1n!). Publisher \u0111\u01b0\u1ee3c li\u00ean k\u1ebft s\u1ea3n ph\u1ea9m b\u00e1n l\u1ebb v\u00e0o trang web c\u1ee7a h\u1ecd (t\u00f4i s\u1ebd n\u00f3i v\u1ec1 \u0111i\u1ec1u n\u00e0y sau) v\u00e0 \u0111\u01b0\u1ee3c tr\u1ea3 ti\u1ec1n cho m\u1ed7i referral sale.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/awgete-thy.png\" alt=\"\" class=\"wp-image-2774\"\/><\/figure><\/div>\n\n\n\n<p>C\u00f3 v\u1ebb tuy\u1ec7t v\u1eddi, ph\u1ea3i kh\u00f4ng?<\/p>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1eaft \u0111\u1ea7u v\u1edbi affiliate marketing h\u00f4m nay v\u1edbi hai b\u01b0\u1edbc nhanh ch\u00f3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-1-tim-mot-mang-luoi-lien-ket-sinh-loi\"><strong>B\u01b0\u1edbc 1: T\u00ecm m\u1ed9t m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft sinh l\u1ee3i<\/strong><\/h3>\n\n\n\n<p>C\u00e1ch d\u1ec5 d\u00e0ng nh\u1ea5t \u0111\u1ec3 b\u1eaft \u0111\u1ea7u l\u00e0 \u0111\u1ec3 tham gia v\u00e0o m\u1ed9t m\u1ea1ng l\u01b0\u1edbi affiliate. Nh\u1eefng l\u1ee3i \u00edch c\u1ee7a con \u0111\u01b0\u1eddng n\u00e0y (ch\u1ee9 kh\u00f4ng ph\u1ea3i x\u00e2y d\u1ef1ng ch\u01b0\u01a1ng tr\u00ecnh ri\u00eang c\u1ee7a m\u00ecnh t\u1eeb \u0111\u1ea7u) l\u00e0 b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c truy c\u1eadp v\u00e0o h\u00e0ng ng\u00e0n chi nh\u00e1nh th\u00e0nh c\u00f4ng c\u0169ng nh\u01b0 m\u1ed9t n\u1ec1n t\u1ea3ng \u0111\u1ec3 theo d\u00f5i t\u1ea5t c\u1ea3 c\u00e1c d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft n\u1ed5i ti\u1ebfng nh\u1ea5t tr\u00ean m\u1ea1ng l\u00e0 CJ Affiliate \u2013 v\u1eeba b\u00ecnh ch\u1ecdn l\u00e0 m\u1ea1ng c\u00f4ng nghi\u1ec7p n\u0103m nay.[<a href=\"https:\/\/junction.cj.com\/article\/cj-wins-big-2017-international-performance-marketing-awards\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/ukikiuk.png\" alt=\"\" class=\"wp-image-2817\"\/><\/figure><\/div>\n\n\n\n<p>L\u01b0u \u00fd r\u1eb1ng v\u1edbi vi\u1ec7c tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n c\u1ee7a m\u1ed9t m\u1ea1ng l\u01b0\u1edbi li\u00ean k\u1ebft th\u01b0\u1eddng \u0111i k\u00e8m m\u1ed9t kho\u1ea3n ph\u00ed b\u1ed5 sung tr\u01b0\u1edbc khi b\u1ea1n tr\u1ea3 ph\u00ed li\u00ean k\u1ebft. T\u00f4i s\u1ebd tr\u00ecnh b\u00e0y \u0111i\u1ec1u n\u00e0y ngay d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-2-xac-dinh-so-luong-ban-co-the-mua\"><strong>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh s\u1ed1 l\u01b0\u1ee3ng &nbsp;b\u1ea1n c\u00f3 th\u1ec3 mua<\/strong><\/h3>\n\n\n\n<p>R\u00f5 r\u00e0ng, c\u00e1c chi nh\u00e1nh c\u00f3 hi\u1ec7u su\u1ea5t cao v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb s\u1ebd \u0111i v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u. B\u1ea1n s\u1ebd mu\u1ed1n quy\u1ebft \u0111\u1ecbnh s\u1edbm s\u1ed1 l\u01b0\u1ee3ng b\u1ea1n \u0111\u1ee7 kh\u1ea3 n\u0103ng \u0111\u1ec3 tr\u1ea3 c\u00e1c chi nh\u00e1nh. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1ec3 duy tr\u00ec l\u1ee3i nhu\u1eadn tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m trong khi v\u1eabn ph\u1ea3i tr\u1ea3 m\u1ed9t kho\u1ea3n hoa h\u1ed3ng?<\/p>\n\n\n\n<p>Nhi\u1ec1u nh\u00e0 b\u00e1n l\u1ebb h\u00e0ng \u0111\u1ea7u tr\u1ea3 b\u1ea5t c\u1ee9 gi\u00e1 n\u00e0o trong kho\u1ea3ng 5-20% gi\u00e1 b\u00e1n c\u1ee7a m\u1ed7i s\u1ea3n ph\u1ea9m. N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t&nbsp;<a href=\"https:\/\/sumo.com\/stories\/launch-new-website\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed giai \u0111o\u1ea1n<\/strong><\/a>&nbsp;\u0111\u1ea7u,th\u1eadm ch\u00ed b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n xem x\u00e9t vi\u1ec7c tr\u1ea3 cao h\u01a1n \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn.<\/p>\n\n\n\n<p>M\u1eb7c d\u00f9 n\u00f3 c\u00f3 v\u1ebb t\u1ed1n k\u00e9m l\u00fac \u0111\u1ea7u, ph\u1ea3i c\u00f3 l\u00fd do c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111ang chi ti\u00eau nhi\u1ec1u h\u01a1n bao gi\u1edd h\u1ebft v\u1ec1 affiliate marketing\u2026 n\u00f3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/kikikukyktykyr.png\" alt=\"\" class=\"wp-image-2796\"\/><\/figure><\/div>\n\n\n\n<p>H\u1ecd c\u00e0ng g\u1eedi cho b\u1ea1n nhi\u1ec1u affiliate v\u00e0 referrals t\u1ed1t h\u01a1n, h\u1ecd c\u00e0ng mong \u0111\u1ee3i l\u1ee3i \u00edch \u0111\u1ed5i l\u1ea1i. Kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh v\u00e0 nh\u1eefng affiliate c\u00f3 th\u1ec3 tr\u1edf th\u00e0nh \u0111\u1ed1i t\u00e1c l\u00e2u d\u00e0i v\u1edbi doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, mang v\u1ec1 h\u00e0ng tr\u0103m kh\u00e1ch h\u00e0ngi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thang-10-su-dung-du-lieu-truc-giac-va-nghien-cuu-de-khoi-dong-mot-chien-dich-quang-cao-tra-phi-dem-lai-loi-nhuan\"><strong>TH\u00c1NG 10: S\u1eec D\u1ee4NG D\u1eee LI\u1ec6U, TR\u1ef0C GI\u00c1C, V\u00c0 NGHI\u00caN C\u1ee8U \u0110\u1ec2 KH\u1edeI \u0110\u1ed8NG M\u1ed8T CHI\u1ebeN D\u1ecaCH QU\u1ea2NG C\u00c1O TR\u1ea2 PH\u00cd \u0110EM L\u1ea0I L\u1ee2I NHU\u1eacN.<\/strong><\/h2>\n\n\n\n<p>Qu\u1ea3ng c\u00e1o PPC l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 th\u00fac \u0111\u1ea9y doanh thu b\u1ed5 sung trong m\u00f9a cao \u0111i\u1ec3m l\u1ec5 h\u1ed9i v\u00e0 li\u00ean t\u1ee5c trong su\u1ed1t c\u1ea3 n\u0103m.<\/p>\n\n\n\n<p>C\u00f3 hai n\u1ec1n t\u1ea3ng ch\u00ednh cho&nbsp;<a href=\"https:\/\/sumo.com\/stories\/amazon-marketing#1\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>qu\u1ea3ng c\u00e1o PPC<\/strong><\/a>&nbsp;th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed m\u00e0 kh\u00f4ng th\u1ec3 b\u1ecf qua:&nbsp;<strong>Amazon v\u00e0 Google.<\/strong><\/p>\n\n\n\n<p>PLAs chi\u1ebfm h\u01a1n m\u1ed9t n\u1eeda (51%) c\u00e1c c\u00fa nh\u1ea5p chu\u1ed9t qu\u1ea3ng c\u00e1o t\u00ecm ki\u1ebfm b\u00e1n l\u1ebb trong qu\u00fd 1, t\u0103ng so v\u1edbi 48% trong Q4.[<a href=\"https:\/\/searchengineland.com\/paid-search-trends-merkle-q1-2017-274043\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<p>Trong khi \u0111\u00f3, kho\u1ea3ng 9\/ 10 kh\u00e1ch h\u00e0ng s\u1ebd ki\u1ec3m tra Amazon th\u1eadm ch\u00ed n\u1ebfu h\u1ecd t\u00ecm th\u1ea5y m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd mu\u1ed1n tr\u00ean trang web c\u1ee7a nh\u00e0 b\u00e1n l\u1ebb kh\u00e1c. Trong 9 ng\u01b0\u1eddi \u0111\u00f3, 78% n\u00f3i r\u1eb1ng h\u1ecd l\u00e0m \u0111i\u1ec1u n\u00e0y th\u01b0\u1eddng xuy\u00ean ho\u1eb7c lu\u00f4n lu\u00f4n.[<a href=\"https:\/\/go.bloomreach.com\/rs\/243-XLW-551\/images\/state-of-amazon-2016-report.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/ruyu.png\" alt=\"\" class=\"wp-image-2807\"\/><\/figure><\/div>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t t\u1ed5ng quan nhanh ch\u00f3ng v\u1ec1 c\u00e1ch \u0111\u1ec3 th\u00e0nh c\u00f4ng v\u1edbi m\u1ed7i lo\u1ea1i n\u1ec1n t\u1ea3ng.<\/p>\n\n\n\n<p><strong>T\u1ed5ng quan: Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m Amazon vs Google AdWords (\u0111i\u1ec3m kh\u00e1c bi\u1ec7t ch\u1ee7 y\u1ebfu)<\/strong><\/p>\n\n\n\n<p><strong>Google AdWords (bao g\u1ed3m danh s\u00e1ch qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m):<\/strong>&nbsp;C\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o tr\u00ean Google c\u00f3 th\u1ec3 nh\u1eb1m h\u1ed7 tr\u1ee3 t\u00ecm ki\u1ebfm c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u1ec3 cung c\u1ea5p th\u00f4ng tin hay ki\u1ebfn th\u1ee9c, \u0111\u0103ng k\u00fd m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh, ho\u1eb7c mua m\u1ed9t s\u1ea3n ph\u1ea9m. C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1edbi th\u00f4ng qua n\u0103m lo\u1ea1i qu\u1ea3ng c\u00e1o tr\u00ean Google khi\u1ebfn n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t n\u1ec1n t\u1ea3ng n\u0103ng \u0111\u1ed9ng.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Qu\u1ea3ng c\u00e1o T\u00ecm ki\u1ebfm tr\u1ea3 ph\u00ed<\/li><li>Qu\u1ea3ng c\u00e1o mua s\u1eafm<\/li><li>M\u1ea1ng qu\u1ea3ng c\u00e1o hi\u1ec3n th\u1ecb<\/li><li>Qu\u1ea3ng c\u00e1o Gmail<\/li><li>Qu\u1ea3ng c\u00e1o YouTube<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/wethyerju-kut.png\" alt=\"\" class=\"wp-image-2820\"\/><\/figure><\/div>\n\n\n\n<p><strong>Qu\u1ea3ng c\u00e1o s\u1ea3n ph\u1ea9m Amazon:<\/strong>&nbsp;T\u1ea5t c\u1ea3 qu\u1ea3ng c\u00e1o tr\u00ean Amazon t\u1eadp trung v\u00e0o vi\u1ec7c c\u00f3 nh\u1ea5p chu\u1ed9t c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ed9t v\u1ecb tr\u00ed qu\u1ea3ng c\u00e1o, sau \u0111\u00f3 nh\u1ea5p v\u00e0o n\u00fat \u201cth\u00eam v\u00e0o gi\u1ecf h\u00e0ng\u201d. N\u00f3i c\u00e1ch kh\u00e1c, ng\u01b0\u1eddi d\u00f9ng \u0111\u1ebfn Amazon \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m \u0111\u1ec3 mua, ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/kitretrhwhtnhn.png\" alt=\"\" class=\"wp-image-2799\"\/><\/figure><\/div>\n\n\n\n<p>V\u1ea5n \u0111\u1ec1 kh\u00f4ng ph\u1ea3i n\u1ec1n t\u1ea3ng b\u1ea1n quy\u1ebft \u0111\u1ecbnh s\u1eed d\u1ee5ng l\u00e0 g\u00ec, v\u1ea5n \u0111\u1ec1 l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1ec3 ch\u1ea1y m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o PPC th\u00e0nh c\u00f4ng:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Nh\u1eadn x\u00e9t s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/strong><\/li><\/ul>\n\n\n\n<p>Khi b\u1ea1n mua m\u1ed9t s\u1ea3n ph\u1ea9m m\u1edbi, \u0111i\u1ec1u \u0111\u1ea7u ti\u00ean b\u1ea1n l\u00e0m l\u00e0 g\u00ec? T\u00f4i s\u1eb5n s\u00e0ng \u0111\u1eb7t c\u01b0\u1ee3c r\u1eb1ng b\u1ea1n nh\u00ecn v\u00e0o \u0111\u00e1nh gi\u00e1 c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 b\u1ea3n c\u1ea5t con ng\u01b0\u1eddi!<\/p>\n\n\n\n<p>Theo nghi\u00ean c\u1ee9u Pew, g\u1ea7n 82% ng\u01b0\u1eddi M\u1ef9 tr\u01b0\u1edfng th\u00e0nh cho bi\u1ebft h\u1ecd th\u1ef1c s\u1ef1 \u0111\u1ecdc c\u00e1c nh\u1eadn x\u00e9t tr\u01b0\u1edbc khi h\u1ecd mua m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 l\u1ea7n \u0111\u1ea7u ti\u00ean. V\u00e0 m\u1ed9t ph\u1ea7n l\u1edbn trong s\u1ed1 h\u1ecd so s\u00e1nh c\u1ea3 hai \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c v\u00e0 t\u00edch c\u1ef1c.[<a href=\"https:\/\/www.pewinternet.org\/2016\/12\/19\/online-reviews\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<p>Nh\u1eefng s\u1ea3n ph\u1ea9m b\u1ea1n s\u1ebd click v\u00e0o \u0111\u1ea7u ti\u00ean? M\u1ed9t, hai, ho\u1eb7c ba?<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/ityiityyukyu.png\" alt=\"\" class=\"wp-image-2788\"\/><\/figure><\/div>\n\n\n\n<p>Nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 r\u1ea5t nhi\u1ec1u review tuy\u1ec7t v\u1eddi v\u1ec1 s\u1ea3n ph\u1ea9m s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd n\u1ebfu h\u1ecd ch\u1ec9 h\u1ecfi kh\u00e1ch h\u00e0ng. Th\u1eddi gian t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 l\u00e0 ngay sau khi kh\u00e1ch h\u00e0ng c\u00f3 tr\u1ea3i nghi\u1ec7m t\u1ed1t v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Cung c\u1ea5p kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n nh\u1eefng link tr\u1ef1c ti\u1ebfp \u0111\u1ebfn Google v\u00e0 Amazon v\u00e0 cho h\u1ecd bi\u1ebft \u00fd ki\u1ebfn c\u1ee7a h\u1ecd quan tr\u1ecdng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 c\u1ed9ng \u0111\u1ed3ng c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>Nh\u01b0ng h\u00e3y c\u00f3 gi\u1edbi h\u1ea1n khi b\u1ea1n h\u1ecfi kh\u00e1ch h\u00e0ng \u0111\u1ec3 xin review. &nbsp;Yelp, v\u00ed d\u1ee5, h\u00e3y xem x\u00e9t nh\u1eefng review spam t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 bot \u0111\u1ec3 gi\u1eef c\u00e1c review h\u1ee3p l\u1ec7.<\/p>\n\n\n\n<p><strong>Nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o nh\u1eefng t\u1eeb kho\u00e1 d\u00e0i v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb<\/strong><\/p>\n\n\n\n<p>Nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o nh\u1eefng t\u1eeb kho\u00e1 c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm l\u1edbn v\u00e0 ph\u1ed5 bi\u1ebfn c\u00f3 v\u1ebb r\u1ea5t h\u1ea5p d\u1eabn. Ai l\u1ea1i kh\u00f4ng mu\u1ed1n nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o t\u1eeb kh\u00f3a \u0111em l\u1ea1i h\u01a1n 10.000 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm m\u1ed7i th\u00e1ng?<\/p>\n\n\n\n<p>B\u1ea1n v\u00e0 t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi kh\u00e1c. Khi nh\u1eafm m\u1ee5c ti\u00eau c\u00e1c t\u1eeb kh\u00f3a ph\u1ed5 bi\u1ebfn nh\u1ea5t trong ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u1ee7a b\u1ea1n, b\u1ea1n \u0111ang c\u1ea1nh tranh v\u1edbi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn v\u00e0 ng\u00e2n s\u00e1ch kh\u1ed5ng l\u1ed3..<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/ryeutrutrt.png\" alt=\"\" class=\"wp-image-2808\"\/><\/figure><\/div>\n\n\n\n<p>H\u00e3y lanh l\u1ee3i v\u00e0 chuy\u1ec3n h\u01b0\u1edbng nh\u1eafm m\u1ee5c t\u00eau v\u00e0o nh\u1eefng t\u1eeb kho\u00e1 d\u00e0i. T\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i s\u1ebd cung c\u1ea5p cho kh\u00e1ch truy c\u1eadp m\u1ed9t s\u1ea3n ph\u1ea9m r\u1ea5t c\u1ee5 th\u1ec3 v\u00e0 h\u1ecd \u0111ang \u1edf trong giai \u0111o\u1ea1n mua h\u00e0ng ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u00ecm ki\u1ebfm v\u00e0 nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<p>C\u00e1ch y\u00eau th\u00edch (mi\u1ec5n ph\u00ed) &nbsp;c\u1ee7a t\u00f4i \u0111\u1ec3 t\u1ea1o t\u1eeb kh\u00f3a \u0111u\u00f4i d\u00e0i l\u00e0 Google v\u00e0 b\u1eaft \u0111\u1ea7u nh\u1eadp m\u1ed9t thu\u1eadt ng\u1eef c\u00f3 li\u00ean quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng m\u00e0 t\u00f4i \u0111ang nghi\u00ean c\u1ee9u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/%C6%B0yreuhtynethn.png\" alt=\"\" class=\"wp-image-2818\"\/><\/figure><\/div>\n\n\n\n<p>K\u1ef3 di\u1ec7u l\u00e0, Google s\u1ebd b\u1eaft \u0111\u1ea7u hi\u1ec3n th\u1ecb c\u00e1c thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm ph\u1ed5 bi\u1ebfn nh\u1ea5t. B\u1ea1n n\u00ean c\u00e2n nh\u1eafc nh\u1eafm m\u1ee5c ti\u00eau v\u00e0o ch\u00fang v\u00ec c\u00f3 kh\u1ea3 n\u0103ng l\u00e0 ng\u01b0\u1eddi d\u00f9ng Google s\u1ebd s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u0110\u1eb7t gi\u00e1 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n m\u1ed9t c\u00e1ch c\u1ea1nh tranh v\u00e0 th\u00f4ng minh<\/strong><\/li><\/ul>\n\n\n\n<p>S\u1ef1 th\u1eadt l\u00e0, nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed s\u1ebd kh\u00f4ng th\u1ec3 c\u1ea1nh tranh v\u1edbi c\u00e1c nh\u00e0 b\u00e1n l\u1ebb l\u1edbn trong kh\u00eda c\u1ea1nh qu\u1ea3ng c\u00e1o PPC. WordStream th\u1eddi gian g\u1ea7n \u0111\u00e2y ph\u00e1t hi\u1ec7n ra r\u1eb1ng CPC trung b\u00ecnh cho c\u00e1c doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 $ 0,88.[<a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/02\/29\/google-adwords-industry-benchmarks\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<p>\u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a b\u1ea1n ph\u1ea3i b\u1ecf ra g\u1ea7n m\u1ed9t \u0111\u00f4 la ch\u1ec9 cho m\u1ed9t ng\u01b0\u1eddi n\u00e0o \u0111\u00f3 \u0111\u1ec3 truy c\u1eadp trang web c\u1ee7a b\u1ea1n, ch\u1ee9 \u0111\u1eebng n\u00f3i l\u00e0 mua h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/%E1%BB%A7iutyukyky.png\" alt=\"\" class=\"wp-image-2816\"\/><\/figure><\/div>\n\n\n\n<p>Tin t\u1ed1t l\u00e0, $ 0,88 s\u1ebd \u0111\u00e1ng gi\u00e1 n\u1ebfu b\u1ea1n hi\u1ec3u nh\u1eefng g\u00ec x\u1ea3y ra v\u1edbi kh\u00e1ch truy c\u1eadp &nbsp;sau khi nh\u1ea5p v\u00e0o qu\u1ea3ng c\u00e1o c\u1ee7a Google hay Amazon.<\/p>\n\n\n\n<p>\u00dd t\u00f4i l\u00e0\u2026<\/p>\n\n\n\n<p>Gi\u1ea3 s\u1eed b\u1ea1n \u0111ang \u0111\u01b0a traffic v\u1ec1 m\u1ed9t landing page ch\u1ee9a m\u1ed9t s\u1ea3n ph\u1ea9m v\u1edbi gi\u00e1 $0.88 v\u00e0 chuy\u1ec3n \u0111\u1ed5i 2% kh\u00e1ch truy c\u1eadp th\u00e0nh kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>N\u1ebfu b\u1ea1n chi $ 0,88 cho m\u1ed7i c\u00fa nh\u1ea5p chu\u1ed9t \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c 1.000 kh\u00e1ch truy c\u1eadp ($ 880), c\u00f3 ngh\u0129a l\u00e0 b\u1ea1n s\u1ebd t\u1ea1o ra $ 800 doanh thu t\u1eeb chi\u1ebfn d\u1ecbch \u0111\u00f3. L\u00fac \u0111\u1ea7u, n\u00f3 d\u01b0\u1eddng nh\u01b0 kh\u00f4ng c\u00f3 l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>1.000 kh\u00e1ch truy c\u1eadp x $ 0,88 CPC = $ 880<\/li><li>1.000 kh\u00e1ch x 0,02% t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i = 20 kh\u00e1ch h\u00e0ng<\/li><li>20 kh\u00e1ch h\u00e0ng x $ 40 gi\u00e1 th\u00e0nh s\u1ea3n ph\u1ea9m = $ 800 doanh thu<\/li><li>$ 800 doanh thu \u2013 $880 qu\u1ea3ng c\u00e1o = \u2013 $ 40 ROI<\/li><\/ul>\n\n\n\n<p>Nh\u01b0ng m\u1ed9t c\u00e1i nh\u00ecn s\u00e2u s\u1eafc h\u01a1n c\u00f3 th\u1ec3 cho th\u1ea5y r\u1eb1ng nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 k\u1ebft th\u00fac vi\u1ec7c &nbsp;mua h\u00e0ng l\u1eb7p l\u1ea1i ho\u1eb7c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n cho b\u1ea1n b\u00e8 c\u1ee7a h\u1ecd v\u00e0 gia \u0111\u00ecnh, b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 th\u00eam 2.000 $ doanh thu m\u1ed7i n\u0103m.<\/p>\n\n\n\n<p>Thi\u1ebft l\u1eadp theo d\u00f5i th\u00edch h\u1ee3p s\u1eed d\u1ee5ng li\u00ean k\u1ebft Google UTM &nbsp;v\u00ec vi\u1ec7c theo d\u00f5i l\u00e0 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c t\u00ecm hi\u1ec3u t\u00e1c \u0111\u1ed9ng \u0111\u1ea7y \u0111\u1ee7 c\u1ee7a c\u00e1c chi\u1ebfn d\u1ecbch PPC.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thang-11-su-dung-chien-thuat-cua-nhung-doanh-nghiep-lon-nhat-tren-the-gioi-de-tang-truong-website-nham-toi-uu-hoa-sale\"><strong>TH\u00c1NG 11: &nbsp;S\u1eec D\u1ee4NG CHI\u1ebeN THU\u1eacT C\u1ee6A NH\u1eeeNG DOANH NGHI\u1ec6P L\u1edaN NH\u1ea4T TR\u00caN TH\u1ebe GI\u1edaI \u0110\u1ec2 T\u0102NG TR\u01af\u1edeNG WEBSITE NH\u1eb0M T\u1ed0I \u01afU H\u00d3A SALE.<\/strong><\/h2>\n\n\n\n<p>C\u00f3 nh\u1eefng trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed ho\u1ea1t \u0111\u1ed9ng t\u1ed1t, v\u00e0 c\u0169ng c\u00f3 nh\u1eefng trang web th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed chuy\u1ec3n \u0111\u1ed5i \u0111\u01b0\u1ee3c &nbsp;nh\u1eefng ng\u01b0\u1eddi mua h\u00e0ng b\u00ecnh th\u01b0\u1eddng th\u00e0nh kh\u00e1ch h\u00e0ng. \u0110\u00e3 \u0111\u1ebfn l\u00fac \u0111\u01b0a doanh nghi\u1ec7p c\u1ee7a b\u1ea1n th\u00e0nh lo\u1ea1i th\u1ee9 2.<\/p>\n\n\n\n<p>Sau khi ph\u00e2n t\u00edch h\u01a1n $ 13 t\u1ef7 giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, Compass th\u1ea5y r\u1eb1ng t\u1ef7 l\u1ec7 tho\u00e1t (bounce rate) trung b\u00ecnh trong Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed l\u00e0 60%. N\u1ebfu b\u1ea1n ho\u1ea1t \u0111\u1ed9ng v\u1edbi m\u1ed9t t\u1ef7 l\u1ec7 &nbsp;36% ho\u1eb7c th\u1ea5p h\u01a1n, b\u1ea1n n\u1eb1m trong top c\u1ee7a ng\u00e0nh.[<a href=\"https:\/\/blog.compass.co\/ecommerce-bounce-rates-2016-benchmarks\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<p>\u0110\u00e2y l\u00e0 c\u00e1ch \u0111\u1ec3&nbsp;<a href=\"https:\/\/sumo.com\/stories\/growth-hacking-ideas\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u0103ng tr\u01b0\u1edfng trang web c\u1ee7a b\u1ea1n<\/strong><\/a>&nbsp;g\u00fap gi\u1ea3m t\u1ef7 l\u1ec7 tho\u00e1t (bounce rate) v\u00e0 chuy\u1ec3n \u0111\u1ed5i nhi\u1ec1u kh\u00e1ch h\u00e0ng trong qu\u00e1 tr\u00ecnh n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-1-website-cua-ban-can-de-dang-de-su-dung\"><strong>B\u01b0\u1edbc 1: Website c\u1ee7a b\u1ea1n c\u1ea7n d\u1ec5 d\u00e0ng \u0111\u1ec3 s\u1eed d\u1ee5ng<\/strong><\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng mu\u1ed1n c\u00f3 m\u1ed9t tr\u1ea3i nghi\u1ec7m mua s\u1eafm tr\u01a1n tru &nbsp;t\u1eeb th\u1eddi \u0111i\u1ec3m h\u1ecd truy c\u1eadp \u0111\u1ebfn th\u1eddi \u0111i\u1ec3m h\u1ecd b\u1ea5m mua h\u00e0ng.<\/p>\n\n\n\n<p>\u0110i\u1ec1u h\u01b0\u1edbng trang web l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t trong tr\u1ea3i nghi\u1ec7m mua h\u00e0ng<strong>.&nbsp;<\/strong>M\u1ee5c ti\u00eau l\u00e0 \u0111\u01a1n gi\u1ea3n v\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.<\/p>\n\n\n\n<p>Trong th\u1ef1c t\u1ebf, m\u1ed9t nghi\u00ean c\u1ee9u 174 kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn ph\u00e1t hi\u1ec7n ra r\u1eb1ng 76% trong s\u1ed1 h\u1ecd cho bi\u1ebft \u0111\u1eb7c t\u00ednh quan tr\u1ecdng nh\u1ea5t c\u1ee7a m\u1ed9t trang web l\u00e0 d\u1ec5 s\u1eed d\u1ee5ng.[<a href=\"https:\/\/blog.hubspot.com\/blog\/tabid\/6307\/bid\/14953\/What-Do-76-of-Consumers-Want-From-Your-Website-New-Data.aspx\" target=\"_blank\" rel=\"noreferrer noopener\">*<\/a>]\n\n\n\n<p>Patagonia l\u00e0m r\u1ea5t t\u1ed1t khi ch\u1ec9 cung c\u1ea5p cho kh\u00e1ch truy c\u1eadp m\u1ed9t v\u00e0i l\u1ef1a ch\u1ecdn trong thanh \u0111i\u1ec1u h\u01b0\u1edbng:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/kryik-y.png\" alt=\"\" class=\"wp-image-2801\"\/><\/figure><\/div>\n\n\n\n<p>Sau \u0111\u00f3, khi b\u1ea1n click v\u00e0o \u201cShop\u201d h\u1ecd li\u1ec7t k\u00ea t\u1ea5t c\u1ea3 c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd th\u00e0nh c\u00e1c \u0111\u1ea7u m\u1ee5c r\u1ea5t d\u1ec5 \u0111\u1ecdc, s\u1eafp x\u1ebfp theo s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn nh\u1ea5t c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/trjw-h%E1%BB%B5.png\" alt=\"\" class=\"wp-image-2811\"\/><\/figure><\/div>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u sang tr\u1ecdng, b\u1ea1n c\u00f3 th\u1ec3 mu\u1ed1n&nbsp;<a href=\"https:\/\/sumo.com\/stories\/supreme-marketing#2\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>&nbsp;h\u1ecdc t\u1eadp m\u00f4 h\u00ecnh website c\u1ee7a Supreme&nbsp;<\/strong><\/a>tr\u00ean trang ch\u1ee7 c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-2-cung-cap-mot-chuc-nang-tim-kiem-tot\"><strong>B\u01b0\u1edbc 2: Cung c\u1ea5p m\u1ed9t ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm t\u1ed1t<\/strong><\/h3>\n\n\n\n<p>C\u00f3 2 l\u00fd do quan tr\u1ecdng \u0111\u1ec3 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng m\u1ed9t ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm m\u1ea1nh m\u1ebd. M\u1ed9t, l\u00e0 l\u00e0m cho trang web c\u1ee7a b\u1ea1n d\u1ec5 s\u1eed d\u1ee5ng h\u01a1n v\u00e0 hai l\u00e0, n\u00f3 cho ph\u00e9p b\u1ea1n thu th\u1eadp d\u1eef li\u1ec7u quan tr\u1ecdng t\u1eeb c\u00e1c kh\u00e1ch h\u00e0ng v\u00ed d\u1ee5 nh\u01b0 s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn v\u00e0 thu\u1eadt ng\u1eef t\u00ecm ki\u1ebfm c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>R\u1ea5t \u0111\u1ec5 \u0111\u1ec3 th\u00eam ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm trong trang web c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/t%E1%BB%A7ttujrttu.png\" alt=\"\" class=\"wp-image-2812\"\/><\/figure><\/div>\n\n\n\n<p>Ch\u1ee9c n\u0103ng t\u00ecm ki\u1ebfm c\u1ee7a b\u1ea1n n\u00ean \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o t\u1ea5t c\u1ea3 c\u00e1c trang c\u1ee7a trang web c\u1ee7a b\u1ea1n. B\u1eb1ng c\u00e1ch \u0111\u00f3, n\u1ebfu m\u1ed9t ng\u01b0\u1eddi truy c\u1eadp b\u1ecb m\u1ea5t ho\u1eb7c nh\u1ea7m l\u1eabn b\u1ea5t c\u1ee9 l\u00fac n\u00e0o, h\u1ecd c\u00f3 th\u1ec3 nhanh ch\u00f3ng t\u00ecm ki\u1ebfm nh\u1eefng g\u00ec h\u1ecd \u0111ang t\u00ecm ki\u1ebfm.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-3-them-nhan-xet-cua-khach-hang\"><strong>B\u01b0\u1edbc 3: Th\u00eam nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/h3>\n\n\n\n<p>Ch\u00fang t\u00f4i \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn review tr\u00ean Amazon, nh\u01b0ng t\u1ed1 s\u1ebd nh\u1eafc l\u1ea1i \u0111\u1ec3 b\u1ea1n tham kh\u1ea3o c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 s\u1eed d\u1ee5ng review tr\u00ean trang web c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>G\u1ea7n&nbsp;<strong>82% ng\u01b0\u1eddi M\u1ef9 tr\u01b0\u1edfng th\u00e0nh cho bi\u1ebft h\u1ecd th\u1ef1c s\u1ef1 \u0111\u1ecdc c\u00e1c nh\u1eadn x\u00e9t<\/strong>&nbsp;tr\u01b0\u1edbc khi h\u1ecd mua m\u1ed9t c\u00e1i g\u00ec \u0111\u00f3 trong l\u1ea7n \u0111\u1ea7u ti\u00ean.<\/p>\n\n\n\n<p>H\u00e3y ch\u1eafc ch\u1eafn r\u1eb1ng \u0111\u00e1nh gi\u00e1 c\u1ee7a b\u1ea1n:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Bao g\u1ed3m t\u1eebng m\u1eb7t h\u00e0ng m\u1ed9t (n\u1ebfu c\u00f3 th\u1ec3)<\/li><li>Ph\u00e2n lo\u1ea1i b\u1eb1ng nh\u1eefng \u0111\u00e1nh gi\u00e1 top<\/li><li>Trung th\u1ef1c (\u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t \u0111i\u1ec1u x\u1ea5u)<\/li><li>C\u1eadp nh\u1eadt<\/li><li>Th\u1ed1ng nh\u1ea5t<\/li><li>Lu\u00f4n \u1edf \u0111\u1ea7u ho\u1eb7c trung t\u00e2m<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/yuiytiyiuy.png\" alt=\"\" class=\"wp-image-2823\"\/><\/figure><\/div>\n\n\n\n<p>Ch\u00fang t\u00f4i c\u0169ng r\u1ea5t mu\u1ed1n \u0111\u01b0\u1ee3c nhi\u1ec1u review 5 sao tr\u00ean m\u1ed7i s\u1ea3n ph\u1ea9m. Nh\u01b0ng nh\u1eefng \u0111\u00e1nh gi\u00e1 ch\u01b0a t\u1ed1t &nbsp;th\u1ef1c s\u1ef1 c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t \u0111i\u1ec1u t\u1ed1t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>B\u1edfi v\u00ec sao?<\/p>\n\n\n\n<p>N\u00f3 cung c\u1ea5p cho b\u1ea1n c\u01a1 h\u1ed9i \u0111\u1ec3 tr\u1ea3 l\u1eddi c\u00f4ng khai cho kh\u00e1ch h\u00e0ng v\u00e0 s\u1eeda ch\u1eefa. N\u00f3 c\u0169ng l\u00e0m cho s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n c\u00f3 v\u1ebb \u201cth\u1eadt\u201d \u2013 kh\u00e1ch h\u00e0ng h\u1ecd th\u00f4ng minh v\u00e0 lu\u00f4n \u0111\u1ec3 m\u1eaft \u0111\u1ebfn \u0111\u00e1nh gi\u00e1 gi\u1ea3 m\u1ea1o tr\u00ean c\u00e1c s\u1ea3n ph\u1ea9m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"buoc-4-goi-y-cac-san-pham-lien-quan\"><strong>B\u01b0\u1edbc 4: G\u1ee3i \u00fd c\u00e1c s\u1ea3n ph\u1ea9m li\u00ean quan<\/strong><\/h3>\n\n\n\n<p>M\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng y\u00eau th\u00edch c\u1ee7a t\u00f4i v\u1ec1 Amazon (v\u00e0 m\u1ed9t ph\u1ea7n l\u00fd do t\u1ea1i sao t\u00f4i ngh\u0129 r\u1eb1ng h\u1ecd \u0111\u00e3 r\u1ea5t th\u00e0nh c\u00f4ng) l\u00e0 \u201ct\u00ednh n\u0103ng \u0111\u1ec1 ngh\u1ecb\u201d \u0111\u00e1ng ch\u00fa \u00fd c\u1ee7a h\u1ecd. Ch\u00fang ta \u0111\u1ec1u c\u00f3 th\u1ec3 h\u1ecdc \u0111i\u1ec1u g\u00ec \u0111\u00f3 t\u1eeb&nbsp;<a href=\"https:\/\/sumo.com\/stories\/amazon-marketing\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>c\u00f4ng ty tr\u1ecb gi\u00e1 $ 136 +<\/strong><\/a>.<\/p>\n\n\n\n<p>C\u01a1n \u00e1c m\u1ed9ng t\u1ed3i t\u1ec7 nh\u1ea5t c\u1ee7a t\u00f4i v\u1edbi vai tr\u00f2 m\u1ed9t ng\u01b0\u1eddi mua s\u1eafm l\u00e0 th\u1ef1c hi\u1ec7n quy\u1ebft \u0111\u1ecbnh sai l\u1ea7m. Ngay c\u1ea3 sau khi ki\u1ec3m tra &nbsp;t\u1ea5t c\u1ea3 c\u00e1c \u0111\u00e1nh gi\u00e1 v\u00e0 nghi\u00ean c\u1ee9u, t\u00f4i v\u1eabn c\u00f2n c\u00f3 m\u1ed9t n\u1ed7i s\u1ee3 h\u00e3i r\u1eb1ng t\u00f4i kh\u00f4ng mua \u0111\u00fang m\u1eb7t h\u00e0ng m\u00e0 t\u00f4i c\u1ea7n.<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n c\u0169ng c\u1ea3m th\u1ea5y t\u01b0\u01a1ng t\u1ef1. \u0110\u1ec1 xu\u1ea5t c\u00e1c m\u1eb7t h\u00e0ng \u201cc\u00f3 li\u00ean quan\u201d v\u00e0 \u201cph\u1ed5 bi\u1ebfn\u201d trong th\u1eddi gian th\u1ef1c c\u00f3 th\u1ec3 gi\u00fap l\u00e0m gi\u1ea3m b\u1edbt m\u1ed1i lo.<\/p>\n\n\n\n<p>H\u00f4m tr\u01b0\u1edbc t\u00f4i \u0111\u00e3 mua m\u1ed9t l\u00f3t gi\u01b0\u1eddng m\u1edbi:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/ityoiyltul.png\" alt=\"\" class=\"wp-image-2789\"\/><\/figure><\/div>\n\n\n\n<p>T\u00f4i kh\u00f4ng bi\u1ebft li\u1ec7u t\u00f4i th\u1eadm ch\u00ed c\u00f2n \u0111i \u0111\u00fang h\u01b0\u1edbng \u2026<\/p>\n\n\n\n<p>Sau \u0111\u00f3, Amazon \u0111\u00e3 gi\u00fap:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/yityiyut.png\" alt=\"\" class=\"wp-image-2821\"\/><\/figure><\/div>\n\n\n\n<p>T\u00f4i \u0111\u00e3 c\u00f3 th\u1ec3 nhanh ch\u00f3ng xem c\u00e1c s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn c\u0169ng lo\u1ea1i. V\u00e0 tuy\u1ec7t v\u1eddi h\u01a1n, h\u1ecd c\u0169ng c\u00f3 m\u1ee5c \u0111\u1ec1 ngh\u1ecb \u201ckh\u00e1ch h\u00e0ng mua s\u1ea3n ph\u1ea9m n\u00e0y c\u0169ng mua\u201d.<\/p>\n\n\n\n<p>M\u1ee5c \u0111\u1ec1 ngh\u1ecb v\u00e0 upsell c\u00f9ng m\u1ed9t l\u00fac? R\u1ea5t t\u1ed1t!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"thang-12-lam-giau-danh-sach-email-va-luong-nguoi-theo-doi-hon-400-voi-cac-cuoc-thi-viral\"><strong>TH\u00c1NG 12: &nbsp;L\u00c0M GI\u00c0U DANH S\u00c1CH EMAIL V\u00c0 L\u01af\u1ee2NG NG\u01af\u1edcI THEO D\u00d5I H\u01a0N 400% V\u1edaI C\u00c1C CU\u1ed8C THI VIRAL.<\/strong><\/h2>\n\n\n\n<p>M\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u th\u00edch c\u00f4ng c\u1ee5 mi\u1ec5n ph\u00ed.<\/p>\n\n\n\n<p>Cu\u1ed9c thi viral l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n, ph\u00e1t tri\u1ec3n danh s\u00e1ch email, t\u0103ng traffic v\u00e0 &nbsp;doanh thu b\u1ed5 sung.<\/p>\n\n\n\n<p>Kh\u00f4ng tin t\u00f4i?<\/p>\n\n\n\n<p><strong>C\u00e1c trang landing pages &nbsp;v\u1edbi c\u00e1c cu\u1ed9c thi t\u0103ng tr\u01b0\u1edfng l\u01b0\u1ee3t email h\u01a1n&nbsp;<\/strong>700%.[<a href=\"https:\/\/unbounce.com\/conversion-rate-optimization\/hidden-power-of-giveaways\/\" target=\"_blank\" rel=\"noreferrer noopener\">*<\/a>]\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/t%E1%BB%B5tukuk.png\" alt=\"\" class=\"wp-image-2813\"\/><\/figure><\/div>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 hai lo\u1ea1i cu\u1ed9c thi viral b\u1ea1n c\u00f3 th\u1ec3 ch\u1ea1y ngay:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cuoc-thi-1-chia-se-de-chien-thang-tren-cac-kenh-social-media\"><strong>Cu\u1ed9c thi # 1: \u2018Chia s\u1ebb \u0111\u1ec3 chi\u1ebfn th\u1eafng\u2019 (tr\u00ean c\u00e1c k\u00eanh Social Media)<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n mu\u1ed1n cu\u1ed9c thi c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 viral, th\u00ec ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i s\u1ebd ph\u1ea3i \u0111\u00f3ng m\u1ed9t vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi tham gia th\u00f4ng qua h\u00ecnh th\u1ee9c truy\u1ec1n mi\u1ec7ng.<\/p>\n\n\n\n<p>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y l\u00e0 ch\u1ea1y m\u1ed9t cu\u1ed9c thi y\u00eau c\u1ea7u chia s\u1ebb tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n\n\n\n<p>Ch\u1ecdn m\u1ed9t n\u1ec1n t\u1ea3ng (nh\u01b0 Instagram) v\u00e0 \u0111\u0103ng c\u00e1c cu\u1ed9c thi cho followers. Cung c\u1ea5p cho h\u1ecd c\u00e1c quy \u0111\u1ecbnh c\u1ee5 th\u1ec3 cho th\u1ee7 t\u1ee5c tham gia \u2013 \u0111\u1ea3m b\u1ea3o r\u1eb1ng h\u1ecd ph\u1ea3i &nbsp;\u201cg\u1eafn th\u1ebb m\u1ed9t ng\u01b0\u1eddi b\u1ea1n\u201d hay \u201cchia s\u1ebb tr\u00ean x\u00e3 h\u1ed9i\u201d.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/ritukriku.png\" alt=\"\" class=\"wp-image-2805\"\/><\/figure><\/div>\n\n\n\n<p>Sau \u0111\u00f3, t\u1ea1o m\u1ed9t landing page cho cu\u1ed9c thi c\u1ee7a b\u1ea1n h\u01b0\u1edbng d\u1eabn m\u1ecdi ng\u01b0\u1eddi v\u1edbi m\u1ed9t URL c\u1ee5 th\u1ec3 cho t\u1eebng \u0111i\u1ec1u l\u1ec7:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/uiotili.png\" alt=\"\" class=\"wp-image-2815\"\/><\/figure><\/div>\n\n\n\n<p><em>Bonus: B\u1ea1n c\u1ea7n th\u00eam CTAs tr\u00ean c\u00e1c trang landing page \u0111\u1ec3 n\u1eafm b\u1eaft th\u00f4ng tin ng\u01b0\u1eddi truy c\u1eadp m\u1edbi.<\/em><\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a cu\u1ed9c thi viral &nbsp;n\u00e0y \u0111\u00e3 gi\u00fap nhi\u1ec1u doanh nghi\u1ec7p t\u0103ng Instagram c\u1ee7a h\u1ecd h\u01a1n 400%.[<a href=\"https:\/\/blog.bufferapp.com\/user-generated-content\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>*<\/strong><\/a>]\n\n\n\n<h3 class=\"wp-block-heading\" id=\"cuoc-thi-2-doi-tac-hop-tac-email\"><strong>Cu\u1ed9c thi # 2: \u2018\u0110\u1ed1i t\u00e1c\u2019 h\u1ee3p t\u00e1c (Email)<\/strong><\/h3>\n\n\n\n<p>N\u1ebfu b\u1ea1n l\u00e0 m\u1ed9t doanh nghi\u1ec7p th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed t\u01b0\u01a1ng \u0111\u1ed1i nh\u1ecf, b\u1ea1n c\u00f3 th\u1ec3 s\u1ebd g\u1eb7p kh\u00f3 kh\u0103n \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c t\u0103ng tr\u01b0\u1edfng, v\u1eady b\u1ea1n n\u00ean h\u1ee3p t\u00e1c v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u1ec3 t\u0103ng kho email.<\/p>\n\n\n\n<p>T\u00ecm m\u1ed9t \u0111\u1ed1i t\u00e1c trong ng\u00e0nh c\u00f4ng nghi\u1ec7p m\u00e0 \u0111em l\u1ea1i l\u1ee3i \u00edch cho c\u1ea3 hai b\u00ean, ch\u1ea1y m\u1ed9t cu\u1ed9c thi viral trong su\u1ed1t th\u00e1ng \u0111\u1ec3 thu emails.<\/p>\n\n\n\n<p>M\u1ed7i \u0111\u1ed1i t\u00e1c n\u00ean s\u1eb5n s\u00e0ng \u0111\u1ec3 qu\u1ea3ng b\u00e1 cho cu\u1ed9c thi su\u1ed1t th\u00e1ng \u0111\u1ebfn kh\u00e1n gi\u1ea3 v\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. C\u0169ng c\u1ea7n c\u00f3 m\u1ed9t th\u1ecfa thu\u1eadn v\u1ec1 k\u1ebft qu\u1ea3 c\u1ee7a c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i, ch\u1eb3ng h\u1ea1n nh\u01b0 m\u1ed7i \u0111\u1ed1i t\u00e1c s\u1ebd chia s\u1ebb email.<\/p>\n\n\n\n<p>Birchbox \u0111\u00e3 h\u1ee3p t\u00e1c th\u00e0nh c\u00f4ng v\u1edbi BuzzFeed:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/rukukyk.png\" alt=\"\" class=\"wp-image-2806\"\/><\/figure><\/div>\n\n\n\n<p>Chi\u1ebfn d\u1ecbch \u201c12 ng\u00e0y v\u1edbi Gi\u1ea3i th\u01b0\u1edfng v\u00e0 s\u1ef1 b\u1ea5t ng\u1edd\u201d t\u1eeb 1 Th\u00e1ng 12- 12 Th\u00e1ng 12 mang l\u1ea1i h\u00e0ng tr\u0103m \u0111\u0103ng k\u00fd email m\u1edbi m\u1ed7i ng\u00e0y:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/www.bravebits.co\/wp-content\/uploads\/2018\/01\/%C6%B0yryuyrutyu.png\" alt=\"\" class=\"wp-image-2819\"\/><\/figure><\/div>\n\n\n\n<p>Cu\u1ed9c thi l\u00e0m m\u1ed9t c\u00f4ng vi\u1ec7c tuy\u1ec7t v\u1eddi cung c\u1ea5p gi\u00e1 tr\u1ecb cho kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch \u0111\u01a1n gi\u1ea3n h\u00f3a th\u1ee7 t\u1ee5c \u0111\u0103ng k\u00ed l\u1ea7n \u0111\u1ea7u v\u00e0 \u0111em l\u1ea1i leads cho Birchbox, BuzzFeed, v\u00e0 c\u00e1c \u0111\u1ed1i t\u00e1c tham gia c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"ket-luan\"><strong>K\u1ebft lu\u1eadn<\/strong><\/h2>\n\n\n\n<p>H\u00e3y l\u00e0m theo k\u1ebf hoach ecommerce marketing 12 th\u00e1ng n\u00e0y \u0111\u1ec3 t\u1eebng b\u01b0\u1edbc m\u1ed9t c\u00f3 \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng.<\/p>\n\n\n\n<p>Yeppppp, b\u1ea1n \u0111\u00e3 c\u00f3 n\u00f3!<\/p>\n\n\n\n<p>M\u1ed9t k\u1ebf ho\u1ea1ch eCommerce marketing 12 th\u00e1ng s\u1ebd gi\u00fap b\u1ea1n ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p l\u00ean m\u1ed9t t\u1ea7m m\u1edbi.<\/p>\n\n\n\n<p>M\u1ed7i m\u1ed9t b\u01b0\u1edbc trong c\u00e1c b\u01b0\u1edbc \u0111\u01b0\u1ee3c n\u00eau trong h\u01b0\u1edbng d\u1eabn n\u00e0y \u0111\u01b0\u1ee3c ch\u1ee9ng minh l\u00e0 ph\u01b0\u01a1ng ph\u00e1p&nbsp;<a href=\"https:\/\/sumo.com\/stories\/increase-ecommerce-traffic\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>t\u0103ng traffic<\/strong><\/a>, ,kh\u00e1ch h\u00e0ng v\u00e0 doanh thu.<\/p>\n\n\n\n<p>H\u00e3y xem qua h\u01b0\u1edbng d\u1eabn m\u1ed9t l\u1ea7n, \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn thu\u1eadt li\u00ean t\u1ee5c, th\u1eed m\u1ecdi c\u00e1ch trong m\u1ed9t th\u00e1ng. D\u00f9 th\u1ebf n\u00e0o th\u00ec b\u1ea1n c\u0169ng n\u00ean t\u00e2n trang l\u1ea1i k\u1ebf ho\u1ea1ch marketing c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>Doanh thu th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed \u0111\u01b0\u1ee3c d\u1ef1 \u0111o\u00e1n s\u1ebd t\u0103ng v\u1ecdt trong n\u0103m nay, v\u00e0 t\u00f4i s\u1ebd kh\u00f4ng mu\u1ed1n b\u1ea1n b\u1ecf l\u1ee1 b\u1ea5t k\u1ef3 \u0111i\u1ec1u g\u00ec th\u00fa v\u1ecb (ho\u1eb7c l\u1ee3i nhu\u1eadn).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t s\u1ed1 thu\u1eadt ng\u1eef \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng trong b\u00e0i vi\u1ebft: eCommerce: th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Affiliate marketing:&nbsp;m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c&nbsp;marketing&nbsp;m\u00e0&nbsp;marketer&nbsp;s\u1ebd \u0111\u01b0\u1ee3c h\u01b0\u1edfng ph\u1ea7n tr\u0103m th\u01b0\u1edfng (hoa h\u1ed3ng) khi h\u1ecd th\u1ef1c hi\u1ec7n \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u01a1n h\u00e0ng ho\u1eb7c giao d\u1ecbch th\u00e0nh c\u00f4ng v\u1edbi kh\u00e1ch h\u00e0ng. Influencer marketing: m\u1ed9t h\u00ecnh th\u1ee9c&nbsp;marketing&nbsp;s\u1eed d\u1ee5ng nh\u1eefng&nbsp;influencer&nbsp;(t\u1ea1m d\u1ecbch&nbsp;l\u00e0&nbsp;ng\u01b0\u1eddi \u1ea3nh h\u01b0\u1edfng) \u0111\u1ec3 g\u1eedi th\u00f4ng<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-495","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/khoavo.us\/index.php?rest_route=\/wp\/v2\/posts\/495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/khoavo.us\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/khoavo.us\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/khoavo.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/khoavo.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=495"}],"version-history":[{"count":1,"href":"https:\/\/khoavo.us\/index.php?rest_route=\/wp\/v2\/posts\/495\/revisions"}],"predecessor-version":[{"id":497,"href":"https:\/\/khoavo.us\/index.php?rest_route=\/wp\/v2\/posts\/495\/revisions\/497"}],"wp:attachment":[{"href":"https:\/\/khoavo.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/khoavo.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/khoavo.us\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}